I call today’s idea the ingeniously brilliant welcome email.
First impressions are everything. These days, you have to spend as much time nurturing new relationships and building loyalty in the digital world as you do in the physical world. Consumers want to buy from businesses that make them feel like they’re getting the same hands on, personal experience and attention online as they would if they were to actually walk into your business and meet you face-to-face.
When you take the time to send every new customer a personalised welcome email, it not only gives you the opportunity to start nurturing a new relationship, it also gives you the chance to give new customers that personal, human touch they still look for when interacting with a business they haven’t bought from previously.
So, here’s my 3-steps to nailing your welcome email:
- Decide what you want it to say, how you want it to make new customers feel, and what you want it to achieve. This is your chance to make a great first impression. Avoid being salesy, and amp up the friendliness.
- Craft your welcome email inside your email client. Decide if you want to make it a fancy-pants HTML format, or whether a simple text email will suffice. Either are fine, it just depends on your brand and your style.
- Automate the process so you don’t have to send out a welcome email everytime a new customer comes on board. Most email providers and CRM tools allow you to do this.
Pro-Tip: Nail your subject line. The most welcoming email in the world is useless unless it gets opened. I’ve covered this topic in a previous episode, so I’ll include a link to it in the notes to this post over at SBBM.com/393.
That’s my 3-steps to creating an ingeniously brilliant welcome email.
To help you bring this low-cost marketing idea to life, here’s 21 examples of welcome emails.
And as always, you’ll find more marketing inspiration in my popular marketing text The Boomerang Effect.
So, what have you got to lose?