There’s enough boring presenters out there. Here’s how to ensure you’re not one of them by making your boring presentation interesting.
I call today’s idea the chunk it ‘til you make it hack.
Over the years I’ve been a keynote speaker at hundreds of conferences all over the world. My most popular keynote is one in which I explain why and how to create insanely helpful marketing. It’s full of solid ideas that I know deeply resonate with my business owning audience.
But it wasn’t always that way. For a long time, my presentations were simply a jumble of ideas, presented in a fairly non-persuasive way.
That all changed when I learnt to package my ideas into chunks, made up of three key elements.
So, here’s my 3-steps to chunking it ‘til you make it:
- Get crystal clear on the idea you want to communicate.
- Come up with a story and a funny that supports your idea. The story doesn’t need to be overly complicated and the funny doesn’t need to be side-splitting – just enough to put a smile on people’s faces.
- Write out the chunk word-for-word – that way you get to familiarise yourself with it, deleting unnecessary words and adding more appropriate one as you go.
Pro-Tip: Use this formula for creating a 30-minute presentation, made up of say five chunks, create a slide deck and then find an audience to present it to. You’ll be amazed at how much easier it is get your points across.
That’s my 3-steps to chunking it ‘til you make it.
To help you bring this low-cost marketing idea to life, here’s some additional resources:
[Interview] Power Story’s author Valerie Kkoo
As always, you’ll find more marketing inspiration in my popular marketing text The Boomerang Effect.
So, what have you got to lose?