How to create a little marketing magic (and beat procrastination at the same time)

I call today’s idea the Find time for a little marketing magic hack.

If you’re like most small business owners, you’re probably sitting on a marketing idea or two that you just can’t find the courage or time to activate. It might be an idea you’ve heard on The Small Business Big Marketing Show, or you’ve seen some other business try. You’ve then squirreled it away into a fancy leather bound journal or into your Evernote app, for that one day when your decks will be clear and you can give it all you’ve got.

Well, guess what? Time’s up. No more squirrelling. No more cogitating. No more procrastinating. The time has come for action.

So, here’s my 3-steps to creating a little marketing magic:

  1. Pick one marketing idea you’ve been sitting on that you’d love to try.
  2. Find 75-minutes in the next 48-hours to focus entirely on this idea.
  3. When your scheduled time arrives, tell those around you that you’re not to be disturbed, and imagine Facebook was never invented. Then do whatever it takes to bring this idea to life. Make calls, brief designers, write copy, ask questions of others. Whatever it takes!

Pro-Tip: Know that this may not be the big idea that will grow your business exponentially. But also know that in taking action, you’re a whole lot further ahead than you were 75-minutes ago!

That’s my 3-steps to (possibly) creating a little marketing magic for your business. Remember, nothing ventured, nothing gained.

And here’s some additional resources to bring this idea to life including a blog post on 11 ways to overcome procrastination, plus a link to my very own marketing book, The Boomerang Effect. Which BTW, I procrastinated over for a long while!

So … what have you got to lose?!



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