I call today’s idea the Get Responsive or Get Lost hack.
Your business website might look great on a computer, but how does it look on your smartphone or tablet? Eight years ago (maybe even three) it didn’t matter much, but these days, if people can’t easily view your products and services from their mobile devices, you risk losing them to a competitor who has taken the time to make sure their website is optimised for every type of viewing experience. Just think about your own Internet viewing habits.
Still listening to Spandau Ballet is cool. Maybe you can get away with that bob cut. But if you haven’t gotten with the times and made your website mobile responsive, then it’s time to make the move. You ARE losing business!
So, here’s my 3-steps to creating a website that respects people’s small screen viewing habits:
Pro-Tip: Set a completion date. Remember what it was like getting your current website live. It was like pulling teeth, right? Well, don’t let that happen again. Remember, every day without a responsive website is another day with less customers.
That’s my 3-steps to creating a website that respects people’s small screen viewing habits.
To help you bring this low-cost marketing idea to life, here’s some additional resources:
As always, you’ll find more marketing inspiration in my popular marketing text The Boomerang Effect.
So, what have you got to lose?