The simplest way to create a flagship blog post using old research findings

If your marketing budget is tight, you may not be able to always afford content writers to whip up content for your blog. So, instead of creating something new, breathe new life into information that already exists on the web.

I call today’s idea breathing life into old data.

There are a ton of data studies and stats available online, and while some of these studies may get initial traction, many often go unnoticed.

So, here’s my 3-steps to breathing life into old data:

  1. Find some research that relates to your industry, and that would be of interest to your customers.
  2. Give it a polish. Highlight the most important parts of the study, add some cool images, crank out some charts, and add your own thoughts and predictions based on the data.
  3. Post it to your blog (being sure to acknowledge the original source) then get the word out that the wait is over … the world’s most amazing research study is now available.

Pro-Tip: Get some influential people to contribute their thoughts and opinions. That way, when it’s time to share your ground-breaking blog post, they will as well. That’s amplification, right there!

That’s my 3-steps to breathing life into old data.

To help you bring this low-cost marketing idea to life, here’s 5 proven ways to make your blog posts look amazing.

As always, you’ll find more marketing inspiration in my popular marketing text The Boomerang Effect.

So, what have you got to lose?


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