Having a website is one thing. Capturing the email addresses of your visitors is another. Do it, and you’re on your way to engaging with them on an ongoing basis. Turning prospects into buyers.
I call today’s idea the secret to getting your first 153 email subscribers.
You’ve got a website, right? And unless it’s an eCommerce site where customers come back often to repurchase, your website probably gets visited once, maybe twice by prospects checking you out before they buy.
If that’s the case, then it would be a damn good idea to offer something of high perceived value in return for their email address. That way you can have an ongoing email conversation with them over the coming weeks, months and years.
So, here’s my 3-steps to getting your first 153 email subscribers:
- Decide on what you’re going to giveaway in return for their precious email address. It could be an eBook, a series of video tutorials or a free course that helps prospects make a more informed purchase decision.
- Subscribe to an email marketing service like MailChimp or Active Campaign, and embed the opt-in form these services give you onto your website.
- Set the form up so that when someone completes the it, they are automatically emailed your giveaway. Then, as your list grows you can choose to manually send broadcast emails to the entire list with special offers, helpful tips or useful news about your business.
Pro-Tip: If you think email marketing is dead, then lose that attitude. It’s holding you back. Any marketing done well, that’s helpful by nature, will be welcomed by the recipient.
That’s my 3-steps to getting your first 153 email subscribers.
To help you bring this low-cost marketing idea to life, here’s some additional resources:
As always, you’ll find more marketing inspiration in my popular marketing text The Boomerang Effect.
So, what have you got to lose?