Hey there KPIer …
Thanks so much for being part of my Marketing Momentum session.
As I said in the group presentation, there’s never been a better time to market a small business.
To punch way above your marketing weight and attract and engage more prospects.
I very much enjoyed getting the chance to learn more about your business and the opportunity to hopefully share some marketing nuggets with you.
I encourage you to action at least one of the ideas that were sparked during our session.
To that end, please find below links and resources that I may have mentioned.
Yours in marketing success …
3 great ways to start improving your marketing …
1. Download the slide deck I used at the KPI Momentum Session here.
2. Choose from 170+ interviews with successful small business owners.
3. Join the Small Business Big Marketing Forum here (it’s an inner circle for small business owners who want to amp their marketing efforts and I’m in there every day answering you marketing questions – it’s $1 for the first 7-days).
OK, so below are all the links and resources mentioned. Plus lots more marketing goodness.
You’ll even find detailed fact sheets I wrote about each key social / content marketing platform.
Content Marketing …
The Content Marketing Institute – huge source of ideas and advice around content marketing
Download the Content Marketing eBook.
Social Media …
Read this first – Social Media fact sheet.
Knowem – See if your business name is available on 550 social media sites!
Social Brand Design – Use them to have all your social media identities designed.
Hootsuite – Social media dashboard that allows you to update and monitor a number of channels in one place.
The following fact sheets provide insight in to each social media platform:
Video Marketing …
iPhone Video training -Excellent for creating engaging marketing videos using your iPhone.
Screenflow – Screen capture software for Mac (what I used at the workshop).
Camtasia – Screen capture software for PC.
Lead Player – Enables you to build a list with your videos.
Wistia – Online video hosting service designed for business and marketing.
Wistia owner, Chris Savage interview – Learn more about video marketing.
YouTube and YouTube Blog – World’s 2nd biggest search engine.
Jing and Screenr – Online screencast creators.
Animoto – Creates fun, simple videos with images and music.
Photobooth – Video creation that comes free with Apple Macs.
My video business card can be viewed at my website that promotes me as a marketing speaker – If you’d like an introduction to the producer then please email me through my contact form. They cost $1,650 (ex GST).
Another video business card example – The Loveless Cafe, Nashville.
iTunes Guide – Making a Podcast
Subscribe free on iTunes to my show – See what an iTunes podcast listing looks like (Small Business Big Marketing).
Work with me to get your own show – This is my consulting business that works with individuals and businesses to get them a podcast.
iTalk iphone app – Record and distribute using your iPhone.
Skype – Free VOIP software.
Skype Call Recorder – Records Skype calls (for Mac).
Blue Yeti Mic – The microphone I use for all my shows.
Audacity (PC) – Free editing software.
Audacity (Mac) – Free editing software.
Fiverr – Find editors.
Stitcher – Major podcast directory.
Zoom recorders – What I use when recording face-to-face.
iVoice – recording app for iPhone.
Speakpipe – A website or facebook page add-on that allows visitors to leave voice messages that you can playback inside a podcast episode.
Site Boost – My training course that revelas the characteristics of a successful website.
Aweber – The email marketing software I use to build a list on my website.
Netregistry – Best place to register domain names (Australian-based).
Crazy Egg – See where people are clicking on your website.
If you’d like an introduction to a great website developer then please contact me here.
Join the Small Business Big Marketing Facebook where I share the lighter side of marketing.
My interview with Cliff Rosenberg – LinkedIn’s CEO.
Me on LinkedIn – This is a good example of a LinkedIn profile that you can model off.
Email Marketing …
Shayne Tilley (email marketing expert) interview
Aweber – Email software
MailChimp – Email software
Search Engine Optimisation (SEO) …
Google Keyword Tool – Helps identify keywords.
Melbourne SEO Services – Have them manage your SEO campaigns.
Netregistry – Have them manage your SEO campaigns.
Outsourcing Profit Machine – Learn how to master the skillsets and processes needed for successful outsourcing.
Replace Myself – More training on how to master outsourcing.
Elance – Find all sorts of specialists from writers to admin to design to web to editors.
Fiverr – Where people do things for five bucks!
99Designs – Start a design contest and receive loads of submissions.
99Copywriters – Find a copywriter.
Design Crowd – Get anything designed.
Remote Staff – Find well trained staff in The Philippines via a Sydney based agency.
20DollarBanners – Great to get banners designed for your website.
Tweaky – Have minor tweaks made to your website
Google Adwords …
Outstanding ROI – Have them manage your campaigns.
Productivity Tools …
The world’s best business book summaries.
Mindmeister – Mind mapping software.
Dropbox – Store files in the cloud and access them from anywhere.
Survey Monkey – A simple way to get people’s opinions through online surveys.
Trello – Project Management Tool
Google Docs – Online collaboration software
Evernote – Idea capture and filing cabinet software
Lastpass – stay sane and in control of your passwords. Safely and easily share passwords with your team
YouSendIt – Send large files easily
If I missed one or you’d like a recommendation for a particular area of your marketing then please feel free to contact me here or call me on 0412 487 900.