Mia Freedman is the editor and publisher of Australia’s fastest growing women’s website Mamamia.com.au.
Having built her career around creating communities of women in magazines (as Editor of Cosmo and then Editor in Chief of Cosmo, Cleo & Dolly), Mia began Mamamia in her lounge room in 2007 and today it employs 30 people and has Mamamia has 500,000 readers and more than 14 million page views per month.
Listen in to this fireside chat I had with Mia recently where she explains exactly how she did it. It’s marketing gold. Enjoy!