harold mitchell on broadcasting's future

#78 Australia’s largest media buyer sheds light on the future of brand communications.

Harold Mitchell AC owns the largest media buying agency in Australia. Hundreds of millions of advertising dollars go through his business each year. In this insightful interview, Harold talks about how the media world is undergoing the most dramatic shift it has ever seen since the introduction of the printing press; how by 2020 80% of all content we consume will be digital and why we (as podcast producers) might just be on to something (we really liked that bit).

Plus we help a Chiropractor that’s running out of patience and the Prof suggests social media may not be all it’s cracked up to be.