I get so excited when I see small business owners really crushing it with their marketing. By crushing it, I mean having the guts to be crystal clear on what their business stands for, and then consistently rolling out marketing initiatives that hit their best mates (my phrase for what some marketers insensitively label the …
black milk clothing
Three years ago BlackMilk Clothing didn’t exist. Then one day in 2009, James Lillis sold a pair of leggings for $10 that he’d stitched together around his kitchen table. The dream was launched.
Two and half years later BlackMilk Clothing is a multi-million dollar, 100% Australian-owned business employing 130 people and selling out of everything they make … bought by an unbelievably loyal following of raving fans – 160,000+ of them on Facebook, alone!
Not to mention the tens of meet-up groups that connect globally, all manned by volunteers who live for BlackMilk’s next product.
Oh, and did I mention they’ve done this on a modest marketing budget of ZERO DOLLARS! Yep, nudda. Zip!