Harold Mitchell

Here’s a transcription of the Harold Mitchell interview.

Tim: Lukie, Lukie, Lukie. Luke: How are you Tim? Tim: I am excellent, thank you and welcome back listeners to another episode of Small Business Big Marketing, Lucas? Luke: Thank you to Flying Solo listeners. FlyingSolo.com is Australia’s biggest online small business forum. Tim: Lukie? Sorry to interrupt you there. I am very excited. Luke: …

Here’s a transcription of the Harold Mitchell interview. Read More »

harold mitchell on broadcasting's future

#78 Australia’s largest media buyer sheds light on the future of brand communications.

Harold Mitchell AC owns the largest media buying agency in Australia. Hundreds of millions of advertising dollars go through his business each year. In this insightful interview, Harold talks about how the media world is undergoing the most dramatic shift it has ever seen since the introduction of the printing press; how by 2020 80% of all content we consume will be digital and why we (as podcast producers) might just be on to something (we really liked that bit).

Plus we help a Chiropractor that’s running out of patience and the Prof suggests social media may not be all it’s cracked up to be.