how to market a business in tough times

#87 How To Market A Business In Tough Times.

Larry Bloch co-founded Netregistry in 1997 – right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months … until mid 2000 when the boom went bust.

BUT that’s where it gets interesting … really interesting.

You see, marketing a business in boom times is relatively easy – there’s plenty of money and eager buyers – especially in the area of domain names and websites where every one was trying to stake their claim. But how do you manage a business through the down times, and come out the other end shining? In fact, in 2012, Netregistry is now Australia’s most trusted provider of online services.

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