Brand licensing expert Jeff Lotman

How Invisible Marketing drives brand discovery with Jeff Lotman of Global Icons | #509

Licensing expert Jeff Lotman explains why more businesses (of all sizes) should be making use of brand licensing agreements … or invisible marketing, as he likes to call it | This week’s Monster Prize Draw winner has absolutely nailed their pitch | And I let you in on next week’s guests whose successful plumbing business hit rock bottom, only to rise from the ashes to the point where founder Andy works one hour a week!