marketing success

In this week’s episode I have a fireside chat with Adrian Swift, the Nine Network’s Executive Producer of The Voice – one of the most successful TV shows Australia has ever seen. At the time of the interview they were getting 2.5 million viewers per episode – by the end of the series, this had skyrocketed to 3,000,000 viewers … just slightly more than Australia’s #1 small business marketing podcast ;0)

Now, you may well be wondering what can us small business owners learn from the marketing of a hit TV show like The Voice. The answer is PLENTY!