the fruit box

198 – How to buy an under performing business (for $10k!) and turn it in to a multi-million dollar empire.

Martin Halphen was a man who was extremely unhappy in his job as a lawyer working for a suburban Melbourne firm. But instead of letting that incompatibility with his work destroy him, he decided to make a change and set up The Fruit Box, a fruit delivery business that delivers 700,000 pieces of fruit to offices around Australia each week, with a turnover of $40 million bucks! In this week’s episode, I chat with Martin about his incredible business success, as well as customer psychology, brand extension, and patience in small business – so listen up to Episode 198 of Australia’s biggest marketing podcast!