How Pink Floyd’s Roger Waters became Lachy Doley’s biggest client | #578

In 2017, Lachy Doley did something most business owners would never do. He emailed his adoring fans to tell them, in no uncertain terms, that he was “more broke than ever and seriously this close to giving up and finding a real job.” Four years later and he’s about to embark on a global tour with Pink Floyd’s Roger Waters. It’s a not-so-dark-side-of-the-moon episode 578 of The (12 year-old, award-winning) Small Business Big Marketing podcast.