324 – The Sufferfest : A masterclass in how to create a kick-ass brand with ex-Swiss banker David McQuillen
Ex-Swiss banker David McQuillen, is the founder of Sufferfest and CSO (that’s Chief Suffering Officer) of the mythical country … Sufferlandria.
Bored with conventional ways to get fit on a bike, David taught himself how to edit video, and after negotiating rights with major cycling races (like the Tour de France!), he created his first Sufferfest training video and inflicted it on the world.
It’s now a multi-million dollar global business.