Jim Penman started Jim’s Mowing (the first franchise of the Jim’s Group) as a part-time gardening business while he completed his PhD in History. It went full time in 1982 and was franchised in 1989. Currently, there are over 2,900 Franchisees in four countries covering 36 industries, and growing at the rate of around 200 per year.
For all the business success he has enjoyed over the years, Jim Penman remains remarkably unassuming. In this fireside chat I had with him, Jim reveals how and why Jim’s Mowing came about and how he built it in to the second biggest franchise group in Australia today. This is a wonderful story of nailing your brand, providing exceptional customer service and knowing exactly who your customer is.
Enjoy! (And don’t forget to share with one other small business owner).
This is the third and final posts answering all your domain name questions.
In the first post of this three-part series answering domain name questions, my great mates at Netregistry shed light on three key questions small business owners are asking about domain names. Now here’s the next three …
Us small business owners have a lot of questions around domain names. Plus there’s loads of misinformation out there.
So, I thought I’d put stop to that once and for all – so what I did was put a note out via the Small Business Big Marketing’s Facebook and LinkedIn, to find out what the main questions were. The response was fantastic.
I then tapped the font of all domain name knowledge on the shoulder – my show’s sponsor in Netregistry – to shed some light on this important aspect of your online marketing.
Stuck in the old world of marketing as the new world goes flying by?
Got loads of marketing questions?
Think your business could perform better if you had some guidance around marketing best practices?
Like the idea of being inspired by other motivated small business owners?