Is your business just earning you a wage? Do you feel like you’re trapped in a “job”, when you thought you’d be running the business of your dreams? That was how Glenn Walton’s Brisbane tree lopping business was until he took over from his dad. But Glenn made some smart marketing moves that grew his website traffic by 860% and saved $30,000 per year on marketing. Listen in to find out how he did it.
How would you like to take 3 months off every year to travel the world with your family? That’s exactly what Dale Beaumont does. Mind you, he works pretty bloody hard for the other 9 months of the year. Dale’s been an entrepreneur since the ripe old age of 19. He’s written 16 best-selling books and founded three separate million-dollar businesses.
Co-founder and CEO of one of Australia’s largest online businesses, Dean Ramler from Milan Direct, reveals how his business manages to outsell giants like Ikea, Freedom, and Harvey Norman while not worrying about SEO and spending 95% of his marketing budget online. Plus I give a listener some tough marketing love. Listen in!
Health.com.au is the first health insurance company to enter the Australian market in more than 36 years. I chat with this start-up’s founder and CEO Andy Sheats about how his team built a $60M business in the space of two years. Andy reveals the importance of naming and branding for your business, hiring staff who can empathise with your customers, and how to cut through in a crowded market.
Plus, I answer a listener question from a mindfulness therapist on how NOT to sound like a schmuck when talking about what your business does. Listen up!
As I write, QANTAS, the Australian Kangaroo, one of the few truly iconic Australian brands, is in the shitter.
Yesterday, their CEO Alan Joyce announced a massive loss for the quarter, 5,000 job cuts and the need to save (very quickly) a massive two billion dollars off the bottom line.
Now, I don’t profess to know anything about the running of a business of that size.
Although, I do wonder, how the hell does any business get in to such huge debt in the first place, and keep the doors open?!