There’s never been a better time to market a small business. Ever.

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183 – How to work less and make more money with dentist Paddi Lund. This is the ‘Happy Business’ episode.

183 183 – How to work less and make more money with dentist Paddi Lund. This is the ‘Happy Business’ episode.

What if locking your door, taking down your business sign, and saying “goodbye” to half of your customers could radically change your business for the better? My guest today, dentist Paddi Lund, did just that. He shares how he used exclusivity, lateral thinking, and the power of what some call “repulsion marketing” to design a lifestyle where he was making more money than most of his colleagues while only working two days per week.

182 – How to Market a Start-Up with Ex-Google Manager, Troy Westley

182 182 – How to Market a Start-Up with Ex-Google Manager, Troy Westley

Ever wondered what someone does when they leave Google? And why would you leave Google in the first place?! Troy Westley answers both those questions and a whole lot more in this episode of the Small Business Big Marketing show. Troy’s the founder of CareMonkey, an award-winning app that helps schools and other organisations keep track of health and emergency information.

181 – How to Market to Women with Amanda Stevens.

181 – How to Market to Women with Amanda Stevens.

Are you making any of these mistakes when marketing to women? Women make up 51% of our population, yet most businesses are doing it all wrong when it comes to marketing to them. See, what women really want is to feel heard – and understood (sound familiar). They’re looking for meaningful long-term relationships with brands. NOT just a quick trade of goods or services. Today I’m joined by Amanda Stevens, who debunks the age old myth that “sex sells” and explains the one HUGE mistake that men make when trying to market to women.

180 – ‘First Kiss’ video : Behind-the-Scenes with the Creator of the World’s Most Viral Video.

180 180 – ‘First Kiss’ video : Behind-the-Scenes with the Creator of the World’s Most Viral Video.

The famous (or is it infamous?) “First Kiss” video has more than 69 million YouTube views at the time of recording. In this episode I speak with the video’s creator, Melissa Coker of Wren Studios. Melissa reveals how she came up with the idea for First Kiss, the importance of using an emotional connection in your marketing, and how you can use creative ideas and partnerships to make your content go viral.

7 marketing jolts to shock you in to action.

7 marketing jolts to shock you in to action.

You know, one of my favourite quotes is:

If you think what you’ve always thought,
you’ll do what you’ve always done.
And if you do what you’ve always done,
you’ll get what you’ve always got.

It’s a stark reminder that as small business owners we need to keep challenging the status quo. To keep on pushing ourselves. To never get complacent.

Unfortunately, I still see far too many business owners stuck in a marketing rut. Rolling out the same old campaigns, trying the same old channels to market, and as a result, getting frustrated and annoyed with the whole marketing thing. Read on for my 7 marketing jolts …

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10 marketing wake-up calls critical to creating epic marketing. increase awareness, engagement & enquiry