Tina Tower of Begin Bright is the Telstra Young Business Woman of the Year 2014. And for very good reason. She’s the founder of an amazing school readiness and primary school learning franchise, and is on her way to building an empire that’s making a difference to the lives of very young Australians.
Join me as Tina shares how she brought this idea to market through unbridled passion and some very clever marketing. In fact, her number one marketing strategy is to generate bucket-loads of free publicity by constantly creating newsworthy stories for the media. She shares exactly how she does it in this interview.
Plus I answer a question from a listener who’s keen to make some real noise around the opening of her new natural health clinic. Let’s do this!
This guy’s a fantastic small business marketer. So fantastic I had to invite him back for a third fireside chat!
Darren Finkelstein (now AKA The Boat Guy) co-owns St.Kilda Boat Sales – a small boating business in Melbourne, Australia that’s punching way above its marketing weight. To the point that the business has doubled in the past 3-years and the brand is stronger than ever.
Listen in and discover how consistently publishing helpful marketing content to YouTube, how writing a book, how speaking from stage, how developing a media profile can all lead to massive business success.
Plus I answer a question from a listener about how to leverage awards, and I share some feedback from a State Trooper turned small business owner in Connecticut!
Let’s do this!
Mavericks Laces co-founder Luke Schoknecht shares exactly how to launch a product from scratch. Graphic designer by day, Luke and his business brand consultant partner decided they needed a product of their own which would allow them to walk their talk (excuse the pun!) … so Mavericks Laces was born.
Plus I share 10 business learnings from a recent speakers retreat I attended. It was absolutely amazing.
Let’s get stuck right into episode 219 of Australia’s #1 marketing show. Go!
Marketing can be tough at the best of times. So imagine marketing a product that no-one thinks they need. And in fact, that they don’t even know they have a need for. That’s is the challenge faced by today’s guest – Bart Atherinos from Innie – a clever little device to stop all those hipsters from tripping over their shoe laces. #FirstWorldProblem ;0)
Plus in this episode I tackle a listener question about what books I’m reading. Let’s get stuck right into episode 220 of Australia’s #1 marketing show. Go!