Generous businesses win. Period. Now whilst greed may have been good way back in the heady 1980’s (geez I loved the 80s!), these days it’s businesses that give, that are generous, that are building a tribe of loyal, long time customers. And as a result, they’re booming.
So in today’s episode of Australia’s favourite marketing podcast, Andrew Griffiths and I get together for another instalment of Funny Business, in which we take a deep dive in to how generous businesses are rewriting the rules of marketing for this decade and beyond. Enjoy!
25 million views on one beautifully simple YouTube video … yet, for today’s guest, sales just aren’t what they should be. Mmmmmm, what’s goin’ on?!
Plus I take you behind the scenes of my show’s new sound bed, and share an inspiring marketing quote on the importance of being different by Coco Channel.
We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest – Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys … and winning, thanks to some very smart marketing. So strap in for a bit of David versus Goliath.
Another bloody health food brand! Well, not really. This one’s doing a million bucks a month in sales, and was founded by a university drop out who’s doing some very cool stuff to stand out in an ultra crowded market place.
Plus I share some very helpful feedback from a couple of listeners, and a marketing quote that’ll shock you in to action!
Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives.
Then get Timbo on your team Spots are limited & it’s not for everyone OK, I’ve decided to open up some coaching spots. Marketing Coaching specifically. So if you like the