Speed skater Steven Bradbury created history in Salt Lake City when he became the first Australian to win a Winter Olympic Gold Medal. Off the back of that, Steve has created a fantastic small business.
His remarkable and unlikely victory was achieved after a spectacular final-lap spill took out his four rivals. Bradbury threw his arms up in disbelief and smiled as he crossed the finish line.
Plus I take you behind-the-scenes of my most successful Facebook post ever. Let’s go!
“Hey Mum, I’m gunna become a garbo!” That’s the start of a phone call today’s guest, Joe Drew of myBins, had to make when he decided to escape the corporate cubicle with his best mate Amos. History now has it that these two young blokes are now cleaning up (#DadJoke) around Sydney’s Northern Beaches. They’ve got plenty of work, have extended their service offering and are even looking to franchise. This is a wonderful of two young blokes having a crack, and making some very smart business and marketing decisions along the way.
Former High Performance Coach at Collingwood Football Club, Mark McKeon, knows a thing or two about performing at your peak. So much so that he’s written the book on it. Titled ‘Get In The Go Zone’, it’s all about maximising the productive hours you have in each day to get the important things done without distraction or excuse. And who doesn’t want a bit of that!
Rowdy McLean avoided becoming a potato farmer and decided to play a bigger game. As a young bloke he worked for Telstra (Australia’s biggest telco) and then resigned at 24 to go in to direct competition to them. And it paid off big time. Ten years later he sold his business for squillions, and now is one of the world’s leading motivational speakers on how to play a bigger game.
Plus I share some key learnings from my recent attendance at Content Marketing World in Sydney.
You wont believe just how wrong these outdoor poster fails are. I mean advertising isn’t cheap, right?! So, at what point were any of these a great idea?