There’s never been a better time to market a small business. Ever.

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213 – A TEDx curator takes us behind-the-scenes of this worldwide phenomenon

213 213 – A TEDx curator takes us behind-the-scenes of this worldwide phenomenon

For every business owner, upping engagement levels with consumers should be an absolute priority. If this is something that you need a bit of guidance with, this week’s guest, Jon Yeo, has some golden words for you. Jon is the curator of TEDxMelbourne, Melbourne’s local offshoot of TED.com, and his events received 2 million social media mentions in the past year. Join us as Jon takes us behind-the-scenes of this amazing global brand.

212 – A crowdfunding success story – like 6,816% over target success story with Trackr founder Christian Smith

212 212 – A crowdfunding success story – like 6,816% over target success story with Trackr founder Christian Smith

How does an impoverished student come up with the capital that’s needed to create an innovative product and to market it to millions of people? For TrackR’s Christian Smith and his business partner, the solution was crowdfunding. When Christian set a modest goal of $20,000 on Indiegogo back in 2009, this goal was exceeded by well over 6,000%, raising nearly $1.4 million in capital. Found out how he did it in this week’s episode of Australia’s #1 marketing show …

211 – How to market something nobody really wants. Like a funeral business!

211 211 – How to market something nobody really wants. Like a funeral business!

Starting a funeral business comes with a number of different challenges. It’s a sector that is not very welcoming of newcomers, it provides a service that people only seek out in very specific circumstances, and it’s hard to make it sexy. But against all the odds, Carly Dalton and her husband have made a huge success of their funeral services business, GreenHaven Funerals, in just 18 months.

210 – How to create magic moments that put a WOW on your customers’ faces with Ray Scicluna

210 210 – How to create magic moments that put a WOW on your customers’ faces with Ray Scicluna

Ray Scicluna couldn’t read or write until he was 31 years old, and yet he was the owner of a business turning over $90 million by the age of 27. How did he do it? Through a commitment to creating “magic moments” for every single customer. The Video Ezy owner made a point of exceeding every single customer’s expectations, whether by treating loyal customers to dinner vouchers or by transforming the idea of “overdue fees” into something positive. Press PLAY on Episode 210 for more marketing GOLD!

5 Benefits From My 14-Day Blog Challenge (And It’s Only Day 6!)

5 Benefits From My 14-Day Blog Challenge (And It’s Only Day 6!)

I awoke this morning feeling a little sad.

Jack, my oldest boy, turns 18 today.

Where on earth did those years go?!

He’s also on this last term break before exams. So it’s head down and bum up.

His English teacher set him the challenge of writing one practice essay a day for the 14-days of the break.

To make it easier (and more enjoyable for him) I agreed that we’d both sit down for an hour each day and write. Jack would write an essay, I’d write a blog post.

So the 14-day blog post challenge began. And, five posts in, it’s going beautifully.

Beyond spending quality (albeit silent) time with my now mature son (!), there’s been so much upside already to blogging regularly.

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10 marketing wake-up calls critical to creating epic marketing. increase awareness, engagement & enquiry