This week, psychologist Lindsay Spencer-Matthews shares how he managed to influence decision makers and get past the Doberman to book out his practice, his strategies for maximising the use of his time, and how he has reduced his patient no-shows from 3.5 per day to 1.8 per week. AND we manage to fit in more than a couple of Dad jokes along the way. Let’s get started with Episode 202 of Australia’s #1 marketing show!
It’s time for another episode of Funny Business with Australia’s best selling marketing author, Andrew Griffiths aka Griffo, and me, Timbo Reid. This time round, we get really stuck into big marketing questions like how to create a virtual marketing team, and how to know when it’s the right time to start your business. PLUS, I introduce our brand new sponsor, 99designs, and an unmissable offer from them. Let’s get started!
It’s the Big 200th episode! If you’ve been listening this whole time, thank you, and if you’ve just joined us, welcome to our little community that revels in marketing GOLD. Along the way, I sure have learned a lot about marketing and small business myself, and I’ve had the opportunity to interview some of the most astoundingly talented marketers on the face of the planet. But this episode is extra special because I’m joined by the guy who started it all with me from Episode 1 – Luke “Lukey” Moulton. Listen up!
When you fail in business you have two choices. Get back on your horse, or give up. The good ones get right back on.
My guest today, Chris Taylor of Actionable Books, has had the odd business failure. And each time he’s been thankful for it and kept on riding. In fact, his latest business venture is a direct result of a business failing. To get back on his horse, Chris committed to reading 52 business books in 52 weeks, applying one lesson from each.
Alas, Actionable Books was founded. And is now a thriving online business, that up until three months ago, was being run out of a cave in Spain! Press play for some marketing gold about content creation, content curation, embracing failure and living the location independent lifestyle.
I left the corporate world seven years to start a marketing consultancy.
Like the world needed another marketing consultant!
Two years in I decided I needed something that completely separated me from the pack.
A point-of-difference. A unique selling proposition.
A marketing play that positioned me as the go to guy in my industry.
So I started a …