Start-up Grrrl gambled 95% of it’s marketing budget on UFC’s underdog Holly Holm (ranked 7 in the world) beating the world #1 Ronda Rousey in last week’s Bantamweight World Title Fight. Well, the underdog won and this has tuned out to be an inspired sponsorship decision. Listen in as founder Kortney Olsen (a State Jiu Jitsu champion and Australian arm wrestling title holder) takes us through the deal and what it’s done for her brand new business.
Foundr Magazine’s Nathan Chan has hustled his way to a community of over one million peeps (yeah, one million), including almost 500,000 Instagram followers, and interviews with the likes of Tony Robbins, Ariana Huffington and Seth Godin (yeah, whatever ;0) Join me as we go behind-the-scenes of this burgeoning little online magazine empire.
Within 30-seconds of meeting today’s guest she started slashing at her arm with a knife. Fortunately it was a safety knife – but I didn’t know that!
Jacklyn James is the inventor of the child-safe cutting knife … Kiddies Food Kutter. And she is a master (or should that be mistress) when it comes to demonstrating it in action. At farmers’ markets and culinary events all over Victoria she woos passers by with a mix of extraordinary passion and genuine belief in her product.
Yep, it’s another big episode of Australia’s best marketing podcast.
So let’s get stuck … right in.
“Our business is big boobs!” That’s the opening line from the interview pitch I received from today’s guest. Maxine Windram of Brava Woman. And yes, she got my attention. And yes, the interview contains Dad jokes. But it also is busting with marketing G O L D! See what I did there ;0)
When Maxine and her mum (both full-busted women) launched Brava, a lingerie store for women D cup & up 9 years ago, they had never had a business, never worked in retail or even fitted a bra, but they knew fuller busted women needed a better deal. Today, they have three retail outlets in prominent shopping areas across Melbourne plus a bustling online store.
Yep, this episode of Australia’s best marketing podcast is busting at the seams – so let’s get stuck … right in!
Creating awesome content for your audience is one of the best ways to build your client or customer list. Some people blog, some podcast and some create video. Now, most