There’s never been a better time to market a small business. Ever.

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How to Market a Start-Up with Ex-Google Manager, Troy Westley

182 How to Market a Start-Up with Ex-Google Manager, Troy Westley

Ever wondered what someone does when they leave Google? And why would you leave Google in the first place?! Troy Westley answers both those questions and a whole lot more in this episode of the Small Business Big Marketing show. Troy’s the founder of CareMonkey, an award-winning app that helps schools and other organisations keep track of health and emergency information.

181 – How to Market to Women with Amanda Stevens.

181 – How to Market to Women with Amanda Stevens.

Are you making any of these mistakes when marketing to women? Women make up 51% of our population, yet most businesses are doing it all wrong when it comes to marketing to them. See, what women really want is to feel heard – and understood (sound familiar). They’re looking for meaningful long-term relationships with brands. NOT just a quick trade of goods or services. Today I’m joined by Amanda Stevens, who debunks the age old myth that “sex sells” and explains the one HUGE mistake that men make when trying to market to women.

First Kiss video : Behind-the-Scenes with the Creator of the World’s Most Viral Video.

180 First Kiss video : Behind-the-Scenes with the Creator of the World’s Most Viral Video.

The famous (or is it infamous?) “First Kiss” video has more than 69 million YouTube views at the time of recording. In this episode I speak with the video’s creator, Melissa Coker of Wren Studios. Melissa reveals how she came up with the idea for First Kiss, the importance of using an emotional connection in your marketing, and how you can use creative ideas and partnerships to make your content go viral.

You don’t need a business coach, right?

179 You don’t need a business coach, right?

Ben Fewtrell emailed me recently saying he’d “…be keen to talk about the bad taste in your mouth feeling people feel when Business Coaching is mentioned.”

Bring it on, I said!

Ben sold his first successful business in his 20s and went on to become one of Australia’s top business coaches and CEO of award-winning ActionCoach Corporate Australia. In this episode, Ben shares his personal business story and gives some straight shooting marketing advice for small businesses

PLUS listen in for a ninja marketing tip that we could all benefit from.

5 Marketing Tips from the Melbourne Comedy Festival

5 Marketing Tips from the Melbourne Comedy Festival

So, I went to the Melbourne Comedy Festival this week with my two boys.

Laugh? It was hilarious. I’ve never laughed so hard in a long time.

I was also pleasantly surprised to come across some great little marketing tips.

Who would have thought?

And that’s what I want to share with you in today’s editorial.

My 5 marketing tips from the funny guys. Read on …

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10 marketing wake-up calls critical to creating epic marketing. increase awareness, engagement & enquiry