Ray Scicluna couldn’t read or write until he was 31 years old, and yet he was the owner of a business turning over $90 million by the age of 27. How did he do it? Through a commitment to creating “magic moments” for every single customer. The Video Ezy owner made a point of exceeding every single customer’s expectations, whether by treating loyal customers to dinner vouchers or by transforming the idea of “overdue fees” into something positive. Press PLAY on Episode 210 for more marketing GOLD!
“I love the marketing ideas you’ve shared, Timbo, but of the 250 people in this room, how many do you think will action them?”
I got asked this great question at the end of a keynote I gave recently. You’ll need to listen in to hear my answer, but what I can tell you (and you probably already know) is this… there is no shortage of marketing ideas in this world, but the magic is in the implementation of them.
And that’s where many (most?) business owners fall down. They hear a great idea, take a note of it, and then for whatever reason (there are many) they forget or don’t get around to taking action. They get sucked back in to the busy-ness of business.
Sound familiar? Cool. Well you’re not alone. So listen up!
When was the last time that you had a full on belly laugh? And how long ago did you laugh like that in the workplace? You might think that humour and small business are totally incompatible and that to get ahead in the business world you need to have your game-face on at all times. Troy and Zara Swindells-Grose from Humour Australia beg to differ, and they make a very strong case for the power of humour in business in this week’s episode of Australia’s #1 marketing show.
What do you do when your guest decides not to cancel at the last minute but at the very last second? You answer a whole lot of marketing questions that you, the motivated business owner, have been sending in over the past few months.
From how to “get past the Doberman” and in front of senior management, through to getting cool thumbnail images on your YouTube videos to the secrets for creating a great business name.
Let’s do it!
I awoke this morning feeling a little sad.
Jack, my oldest boy, turns 18 today.
Where on earth did those years go?!
He’s also on this last term break before exams. So it’s head down and bum up.
His English teacher set him the challenge of writing one practice essay a day for the 14-days of the break.
To make it easier (and more enjoyable for him) I agreed that we’d both sit down for an hour each day and write. Jack would write an essay, I’d write a blog post.
So the 14-day blog post challenge began. And, five posts in, it’s going beautifully.
Beyond spending quality (albeit silent) time with my now mature son (!), there’s been so much upside already to blogging regularly.