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Geoff Harris, co-Founder and owner of Flight Centre is our featured guest. Plus we: Talk about big brand marketing efforts (or lack of!) at the Australian Tennis Open; Dissect what happened when Timbo’s Twitter account came under some serious fire; Share
“I’ve spent a fortune on my website and I don’t even know if it’s getting me any business.” “I’m wanting to update my website and really want to get it right this time.” “I know my business needs a website, but
Marketing balls, that is – what on earth were you thinking about? But all joking aside, one vital thing that every small business needs is a multitude of initiatives all happening at the same time. Because it’s only by doing
Ron Chowanetz, a commercial finance broker in Melbourne and long time listener of Small Business Big Marketing (and personal friend of Timbo’s) has been battling cancer these last few months. He shared what it’s taught him in a short email to his
The elevator pitch! A phrase that’s bandied around all over the place, but something that a lot of small (and not so small) business owners fail to ever nail down properly. In a nutshell, an elevator pitch should be just
It goes without saying that you need to know your business inside out. You need to be an expert on your product – whatever that may be – and be able to inspire customers and potential customers that you’re an
One thing that’s sure to have the icy fingers of doubt running its cold fingers down your spine is the issue of the money-back customer guarantee. No matter what your small business is all about, you simply have to offer