SBBM Blog
Get your balls in the air.
Marketing balls, that is – what on earth were you thinking about? But all joking aside, one vital thing that every small business needs is a multitude of initiatives all happening at the same time. Because it’s only by doing
Ron’s very special rant …
Ron Chowanetz, a commercial finance broker in Melbourne and long time listener of Small Business Big Marketing (and personal friend of Timbo’s) has been battling cancer these last few months. He shared what it’s taught him in a short email to his
Developing Your Elevator Pitch
The elevator pitch! A phrase that’s bandied around all over the place, but something that a lot of small (and not so small) business owners fail to ever nail down properly. In a nutshell, an elevator pitch should be just
Getting into the mindset of your customers
It goes without saying that you need to know your business inside out. You need to be an expert on your product – whatever that may be – and be able to inspire customers and potential customers that you’re an
The Simple, Transparent, No BS Customer Guarantee – A Powerful Marketing Tool.
One thing that’s sure to have the icy fingers of doubt running its cold fingers down your spine is the issue of the money-back customer guarantee. No matter what your small business is all about, you simply have to offer
Logos, marketing & stirring up the mix.
Logos – they’re a crucial part of your marketing strategy, aren’t they? Err, actually – if you truly believe that then you really ought to take a step back and think again. Because whilst many so-called ‘marketing experts’ will happily
Trust your instinct when identifying your target.
Marketing! When it comes to getting exactly what your product’s about across to your customers, it’s quite incredible how many people simply get it wrong. But – and this is something that every small business person needs to accept –
Billboard Advertising and Readability – Size Does Matter
A couple of clicks down the road from where I live is a beautiful little restaurant and winery. They have fantastic product – great wine, good food and secluded surrounds that makes you feel you’ve left the modern world behind.
3 Online Marketing Channels Your Local Business Competitors Aren’t Using
As a small business targeting local customers, you may be guilty of dismissing some online marketing channels. Well, dismiss yee not fair business marketer. There’s never been a better time to try alternative avenues for marketing your small business, particularly online.
What Would Starbucks Do? Taking an Objective Look at Your Business.
This morning I walked into one of my local coffee shop for a morning caffeine hit. It’s not a cafe I frequent regularly, probably once a month, but they make good coffee and they use good quality soy (yes, I’m one of
