SBBM Blog
Six examples of a ‘Product For Prospects’.
At a workshop I attended recently, a lead capture strategy called ‘Product For Prospects’ was revealed. It’s an elegantly simple way of convincing a prospect to exchange their contact details or a small amount of money for something of high-perceived value from your business (at low cost to you).
How to generate word-of-mouth.
In episode 79 of Small Business Big Marketing I asked a number of small business owners what their most effective marketing strategy was. All of them answered ”word-of-mouth marketing, of course!” But (and it’s a big BUT) you don’t just
11 considerations when naming a business.
Recently, I received a question from a listener who was having trouble naming her business. In her own words, she said “I’ve gone in to the territory of over-thinking land.” I answered the question in detail in this episode of Small Business Big Marketing,
Sir Richard Branson On Being An Entrepreneur.
I’ve nothing to add. Just grab a cuppa and watch this 40 minute chat with the Boss.
How to generate $1.5M p.a. revenue in 5-years with one very clever marketing tactic.
Getting to the top of Google search is never easy. However, Raphael Bender from the Melbourne Pilate’s Studio – Breathe Wellbeing – and a long-time listener of the show, has built a $1.5 million dollar p.a. Pilates business almost 100% off
Top 10 Signage Tips For Small Business.
** This blog post was kindly written by Mark Samuelson from Sign Co Australia ** I have spent much time commuting between home and work listening to the Small Business Big Marketing podcasts and have not heard, yet, anything about
Here’s what happens when a listener listens …
In a recent episode we gave some advice to a listener who wanted to become less involved in the day-to-day running of her bakery, yet still earn a decent income. Yes, she wanted her cake and to eat it, too!
What is small business marketing?
A fair question indeed. Small business marketing is any activity aimed directly at generating an enquiry to a small business. That activity may be based around five key aspects: 1. Product – What product (or service) can you offer that
How Building a Brand Makes it Difficult for Others to Compete with You Online
Confession: I’m a bit of a keyword research addict. I love finding profitable keywords to target for paid or organic search marketing campaigns. What I keep noticing time and time again, is the value of having a known brand name
5 Reasons to Use WordPress for Your Small Business Website
We’re big fans of using WordPress as a platform for building small business websites. In fact both Timbo and I both use WordPress for almost every website we build. And here are some reasons why we love using WordPress… First
