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8 Fake Viral Videos That Fooled The World Read More

8 Fake Viral Videos That Fooled The World

Independent Australian production studio, The Woolshed Co. have released the results of a two-year social experiment exploring the phenomenon of ‘viral’ videos and shareable content. They repeatedly achieved world wide news coverage and gained over 200 million views with a series of fake viral videos without any paid media, promotion or publicity.

My Top 10 Questions To Start An Interesting Conversation Read More

My Top 10 Questions To Start An Interesting Conversation

Starting a conversation with someone you’re meeting for the first time can be tough. It could be a new client, employee or a supplier.

Well, it doesn’t need to be that way.

Here’s 10 ice-breaker questions I love to use to get the conversation started.

How a very disruptive business did 7-figure revenues in year one – with Dominic Holland of Tow.com.au Read More

How a very disruptive business did 7-figure revenues in year one – with Dominic Holland of Tow.com.au

I like to think that the archive of The Small Business Big Marketing Show is full of marketing gold. In fact I know it is, as I continue to receive

TEDx Melbourne Ticket Giveaway Read More

TEDx Melbourne Ticket Giveaway

A big thanks to past guest John Yeo for giving me a couple of General Admission tickets to the upcoming TEDxMelbourne event. Here’s the low down: Tickets available:  2 (1

How to Leverage the Power of Visual Content in Your Content Marketing Strategy Read More

How to Leverage the Power of Visual Content in Your Content Marketing Strategy

Gone are the days of purely textual stimulation and information. In 2016, thanks to social media and smartphones, words alone are not sufficient. The modern person requires both visual and written incentive to be properly engaged and entertained. As well as this, content with visuals also has a greater lifespan online.

9 ways to boost the search relevancy & authority for your web pages Read More

9 ways to boost the search relevancy & authority for your web pages

There are several factors in SEO (Search Engine Optimisation) that allow websites to rank on the first page of Google. And boy, is it worth knowing these factors, as right now your website is a needle lost in the world’s biggest haystack (ie. the Internet).

What’s With The Hate Mail? I’m Only Trying To Ensure Your Business Success, Enjoyment & Longevity. Read More

What’s With The Hate Mail? I’m Only Trying To Ensure Your Business Success, Enjoyment & Longevity.

As many of you may know, I’m a big supporter of Australian businesses outsourcing what they can to The Philippines. And of recent times (the last three weeks), I’ve been promoting this particularly heavily.

As a result of sticking my neck out, I’ve received some hate mail. Well, let’s call it pissed-off mail – hate’s a big word as I often tell my kids. Whatever, not everyone’s happy …

4 Easy Peasy Steps to Making an eBook (You’re So Much Closer Than You Think) Read More

4 Easy Peasy Steps to Making an eBook (You’re So Much Closer Than You Think)

In recent years, a revolution has swept over the publishing industry. Thanks to the widespread availability of devices such as the Kindle and the iPad, ebooks have become popular. And

50 Must-Haves For Small Business Websites [Infographic] Read More

50 Must-Haves For Small Business Websites [Infographic]

If you own a small business, you need a website. Period. Online search on mobile and desktop is a growing, and often preferred method of finding, comparing and shopping, and if you want to keep up with the Jones’s you need to offer that option to your customers. So where do you start? Typically business owners without experience in web design hire a professional. But web designers are just that – designers. They are not sales and marketing experts, nor are they experts on your business. That’s where you come in. This infographic provides a comprehensive list of 50 must-haves (and have-nots) for your business’s website.

How to Improve Sound Quality when Recording Audio in Your Home Office Read More

How to Improve Sound Quality when Recording Audio in Your Home Office

Creating awesome content for your audience is one of the best ways to build your client or customer list. Some people blog, some podcast and some create video. Now, most