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3 Steps To Getting Customer Feedback

I call today’s idea the Quick Customer Feedback Request.

Unfortunately, when it comes to doing business with people online, you just don’t get the same level of interaction that you would if you were selling them your products or services face-to-face – well, at least not automatically. Don’t you reckon it’s so much easier to sense things like confusion, hesitation, or excitement when you interact with someone in person?

getting customer feedback

If you sense that a person is unwilling to buy from you, you can ask them why they feel the way they do. Or when you actually see that someone’s excited by your offer, you can more quickly move to closing the deal.

That level of interaction is an important part of business growth, and it needs to happen online too. One great way to start interacting with people and learning from them online is by implementing tools that encourage and invite your website visitors to provide feedback to you. And by the way, a great mindset to have here is to act like an elephant – big ears for listening, small mouth for talking!

So, here’s my 3-steps to getting quick feedback:

  1. Think about what kind of questions you wish you could ask your website visitors. For example, maybe you want to know if your homepage copy makes sense. Or maybe you want to know what reservations people have about buying from you. Just pick one to three questions you’d like to start with.
  2. Set up a free account in Survey Monkey and build your form. Make sure your questions are easy to understand.
  3. Start gathering feedback by publishing your form on your website and sharing it on social media and to your email list. Interpret the data you get and decide if there are changes that could be made.

Pro-Tip: Make this part of your weekly marketing. Not a one-off, but an initiative that you’re always promoting, and whose findings you’re always learning from.

And here’s a great post providing 7 ways to gather customer feedback.

If you’d like help implementing any of the simple marketing ideas I share, go ahead and join The Small Business Big Marketing Club – where I’ll personally support you on your marketing journey.

So … what have you got to lose?!