I call today’s idea the super-sized customer testimonial.
AKA how to get great customer testimonials. You can talk until you’re blue in the face about how great your business is, but at the end of the day, the people you’re trying to sell to are more likely to be influenced by what others say about you, your company, and your products. That’s why smart business owners go out of their way to gather customer testimonials, encouraging happy customers to write reviews about their beautiful business.
Testimonials can be powerful conversion tools, the problem is that many have figured this out, and as a result, everyone now includes testimonial text blurbs in strategic places around their website. That’s why I recommend you take the time to create beefier customer testimonials in the form of videos, audios, case studies, and blog posts. These are more story-like than just short, sharp sentences.
Here’s my 3-steps to creating super-sized customer testimonials:
Pro-Tip: Include a link to a testimonial with your proposals.
And here’s a blog post with tips on how to make the most of your customer testimonials.
So … what have you got to lose?!