Ever wondered how to market a professional services business? I mean like really market one – in a clever, effective way that doesn’t cost a fortune? In a way that avoids spending large sums on advertising or direct marketing? Excellent … then you’re going to love this interview with small business author Heather Smith – who has recently launched the wonderful book titled Learn Small Business Start-Up in 7-Days.
Covering all the start-up essentials from finances, through to cloud technology through to legal matters – there’s an entire chapter dedicated to marketing. Gotta love that! So, in this fireside chat, Heather and I share our views on branding, message creation, social media (in fact, Heather’s book deal came directly as a result of her business-building tweets), referral marketing and that all important content marketing.
In Heather’s own words … “I’m a Management Accountant and a Chartered Certified Accountant. I’m professionally qualified and have studied to international accounting standard which is quite rare in Australia. I never touch TAX. Because Australia has the most onerous tax system in the western world, we have a tendency to only focus on tax and what I do remains in the shadows. Essentially I am your financial friend I help you structure your accounts so that you generate useful information from them, and help you understand what they mean. So I help you develop goals, KPI’s benchmarks, which are highlighted on a financial dashboard of what you need to look at to keep you on track to meet your financial/business goals. Obviously financial goals are not the only aspect of the business that needs monitoring, but they do tie into a lot of other areas. Now saying that in my capacity as an advisor, and operating in the business world I have a good understanding of how I think a bookkeeping / accounting practices should market themselves. I imagine my ideas would also translate to general professional services.”
PLUS in this episode of the Small Business Big Marketing show I help a listener add public speaking to his skincare business’s marketing strategy PLUS I share what’s happening inside the Small Business Big Marketing Forum.
Links & Resources Mentioned In This Episode.
Netregistry – Check out these three exclusive packages for SBBM Listeners. Each one designed by myself and Netregistry to help get your online marketing sorted.
The Small Business Big Marketing Forum – Chat with me daily about your marketing conundrums.
You can find out more about Heather Smith here.
The marketing keynote I gave was similar to this one, although it went for an extra hour!
Here’s my new website promoting Tim Reid as a marketing speaker.
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