At some point, your business is going to be in a position where you can give a little bit back to others. In my experience, it’s always the right move, not just for the outside publicity that comes with supporting a cause, but also for the added benefit of boosting employee, customer and supplier morale. So, if you’re in such a position, look for opportunities to give back.
Don’t hesitate to let others know about your involvement – it’s good for your business, it builds awareness around your chosen cause, and it might just encourage those around you to also get involved.
These small steps can help you yield larger returns, and who knows, you might be one of the most inspiring companies to work for.
Here’s two resources to help you choose your cause:
If you’d like help implementing any of the simple marketing ideas I share, go ahead and join The Small Business Big Marketing Club – where I’ll personally support you on your marketing journey.
So … what have you got to lose?!
WHYGTL