How to create the perfect VIP event to grow your business


Today’s idea is to host a VIP event to grow your business.

When was the last time you held a live event for your clients? Living in such a virtual world these days, it may well have been quite some time. Well, once in awhile, it’s worth hosting an event in the physical world in an effort to get the word out about your business and connect with more leads.

The VIP Event is a strategy that can be particularly useful if you’re launching something new, have some ground-breaking news to share with your tribe or if you simply want to bring people together for some fun and networking. These types of events are also a great way to create some social buzz about your company in the weeks leading up to your event, and on the night of the event itself.

So, here’s my 3-steps to creating a VIP Event:

  1. Get clear on what kind of event you want to host and what your goals are. Do you want to network with more people in your industry? Do you want to build a new list of qualified leads to nurture? Do you want to get feedback on your products? Or do you simply want to throw a party for your best and most loyal customers?

  2. Outline what you want to happen at the event, who you want to invite, and when and where it will happen. Set a budget for your event and start working on the logistics.

  3. Break the rules. Too many business events are held in boring venues, serve boring food (if I see another fried wonton!), and stick to a boring running sheet. So challenge what businesses in your industry do by selecting a venue, menu and order of proceedings that will have your guests talking for weeks to come (for all  the right reasons, of course!).

If event planning isn’t your thing, and cash flow allows, then bring in a professional to organise the whole event. That way, you can focus on working the room and having some fun.

And here’s 42 Event Planning Tips for Small Businesses.

If you’d like help implementing any of the simple marketing ideas I share, go ahead and join The Small Business Big Marketing Club – where I’ll personally support you on your marketing journey.

So … what have you got to lose?!



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