Independent Australian production studio, The Woolshed Co. have released the results of a two-year social experiment exploring the phenomenon of ‘viral’ videos and shareable content. They repeatedly achieved world wide news coverage and gained over 200 million views with a series of 8 fake viral videos without any paid media, promotion or publicity.
That’s right, every single one of the viral videos below are fakes. They didn’t really happen!
The objective was to experiment with the conception, creation and distribution of a series of short
form, ‘snackable’ content pieces intended to reach and entertain a worldwide audience regardless of medium or platform and without aid of any paid media, promotion, publicity, established channels or distribution networks.
The results were amazing:
- 164 years of YouTube viewing time
- 200+ million views
- 1,600,000 likes
- And a mountain of new business for this small, Melbourne-based video production business!
You can listen here to my interview with one of the creators, David Christison of The Woolshed Company, but here are the 8 viral videos that fooled the world:
Well, which one is your favourite?
Or does the fact that they’re all fakes simply annoy the hell out of you?
Grab My 10 Marketing
4 thoughts on “8 Fake Viral Videos That Fooled The World”
Well, I had to watch these videos after listening to your podcast. If I take them as pure entertainment, I guess, they have place out there. Personally, I’m not a fan but if it helps to propel a business forward, then why not?
I agree, Michaela. It’s a genius marketing idea by the guys at The Woolshed.
Had to watch these after the podcast episode Tim. Great stuff and great interview buddy.
Thanks Mark. It’s a great use of marketing on many levels.