What Have You Got To Lose?

Starting October 25, 2016 on your favourite marketing podcast, I share one simple yet effective marketing idea that you can go and implement immediately. An idea that won’t cost a fortune (if anything) to implement, and that might just generate you more awareness, more enquiry, and ultimately more sales.

So I’d suggest bookmarking this page as a new marketing idea will be added each and every Tuesday going forward:

#1 – 5 Phone Calls Per Day
[Shared in episode 335 at 44:00]

Today’s idea is to make 5 phone calls to people that have the potential to help grow your business.

This could include:

Past clients – ring them and see what they’re up to

Current clients – ring them and ask for some honest feedback

Suppliers – Maybe it’s time to renegotiate your terms of business

Journalists – Identify those that show an interest in your industry

Now, this may take you outside your comfort zone. That’s OK, that’s where the magic happens.

And if you want a stretch goal, then aim for 10 calls.

So, block out 30-minutes in your diary for tomorrow (or today) – just not next week! And go for it.

Afterall, what have you got to lose?!

#2 – Google’s Predictive Search
[Shared in Episode 336 at 02:57]

Today’s idea is to check out Google’s Related Searches which appear at the bottom of the search results page when you perform a search. Basically, it’s Google telling you what people also searched for based on your current search. And it’s a great way to generate relevant content ideas.

So, for example, I just did a search for how do I clean my carpet. I then scrolled to the bottom of the search results page and Google have offered up another eight related searches including how to clean my carpet without a machine and how to steam clean carpet.

If I ran a carpet cleaning business, I’d then start creating helpful content that answered these frequently searched questions. Do it well, and you’ll find your website rankings improve exponentially.

So, what have you got to lose?!

#3 – Make a product or service demonstration video
[Shared in episode 337 at 39:43]

Did you know that our brains process visuals 60,000x faster than text? With that in mind, it’s no surprise that videos have become one of the primary ways for  businesses to educate consumers on their products and services.

Thanks to video hosting sites like YouTube, Vimeo, and the plethora of video creation software tools that now exist, it’s never been easier for businesses to create and share high-quality videos with prospects online.

Unfortunately, it’s not always easy to know where to start. So, if you want to start experimenting with creating business videos, then start with a demo video. Most businesses that have an active presence online have one. Why? Because they’re helpful, they’re easy to make, and they’re great conversion tools.

Here’s my simple 3-step process:

1. Get clear on what you want to focus on.
   Do you want to share a broad overview or a specific benefit?
2. Write a script.
   Since only your voice will be included, you can read it word for word. Your script should also include cues that help remind you what to show on your screen as you give your demo. Go through your entire demo 1-2 times before recording.
3. Use Camtasia, Jing or Google Hangouts to record your demo.
   When it’s ready, upload to YouTube and share it on your website.

Here’s an example of a simple product demonstration video:

So … what have you got to lose?!