Ex-pilot Saya McDermott thanks social media for her skincare brand’s success | #432

 

Tim

Good on you because a lot of frustrated business owners out there who would kill for a modicum of your success. Okay so that’s why we’re here and that’s why the show exists. Alright so graphic designer out of school with a skin care side hustle. Simply because you had eczema right?

 

Saya

Yeah it was very frustrating being a teenager. Before I became graphic designer being a teenager and just suffering from eczema break out sensitive skin. Yeah it was a real problem for me and I guess my Mum and Dad spent a absolute fortune probably trying to help me solve my problem and I just couldn’t find a skincare product out there that was really solving what I wanted and you know what I required. So one day just out of the blue I went to markets and I found this store just stumbled upon it and they were making skincare products. And so I gave it a go. I had nothing to lose and it actually solve my problem and that’s where I sort of fell in love with natural skincare and one day I came back to the markets probably after about 12 months of regular using the products they weren’t there and they never came back. So it was very absolutely devastating to me because I felt like I was back to square one. So that’s what really inspired me to start researching how to make skincare. Because I knew the formulations I used to study the back of the ingredients list and be fascinated on how simple it was yet how effective it was for me. So yeah I was about 17. I started trying to find who would help me to make skincare.

 

Tim

And just out of pure necessity?

 

Saya

Absolutely.

 

Tim

Had so many options and the one who did succeed for you disappeared. So a side hustle. You’re making it for yourself at the age of 17 for however long and being a graphic designer working for a corporate right?

 

Saya

Yeah. After leaving high school I was always making skincare on the side and after leaving high school I did a union degree in graphic design. Not sure really what I wanted to do but I loved art and creating and probably thought back then maybe that’s where everything was going. Computer based you know. So yeah I did a degree and started there.

 

Tim

So youre a graphic designer for a few years you got the skin care on the side hustle fixed your eczema and then you decide to leave at least graphic design behind and become a pilot.

 

Saya

Yeah so I always loved aviation. Yeah and I really just wanted to learn.

 

Tim

What you love about it.

 

Saya

I don’t know I guess it’s in my blood maybe. At least I wanted to just accomplish getting my private license. Pilot’s license and one day, well actually my birthday mum and dad were generous enough to buy me five hours of flight training and I think I was about 26 or 27. He taught me tried to at least tried to teach me how to drive a car. I did that and I absolutely fell in love with it and I completed my private licence and then I decided to go on and do my commercials.

 

Tim

You’re one motivated young lady. Were probably still are. So you become a pilot you still got the skin care sort of what’s happening with the skin care at this point in time are you just making stuff for you.

 

Saya

We all eventually because I was making skincare out of my mum Dad’s I take over the kitchen on the weekends and that pretty much happened for quite a number of years and I started selling the products at Mondi markets. Back to where it all started and yeah it was you know generating a little bit of income out of that. And eventually mum kicked me out of the kitchens. You know we need to find a space to make these products so we found a liitle factory and Gateway drive and started renting and making the products from there.

 

Tim

All the time flying?

 

Saya

This is probably a bit earlier on when I was doing like flight training because obviously it takes a little while and obviously I wasn’t doing it full timeI I was part time.

 

Tim

So your flying anywhere you become a full time pilot. Skincare is happening and then at some point you decide I’m not going to be a pilot any more you’re going to focus on building saya skin care. Is that a big decision that feels like a big decision.

 

Saya

Well yeah it definitely was because I was very hesitant and taking the business to the next step. I was unsure and to be honest I didn’t even know how to do it.

 

Tim

Do what?

 

Saya

To Take the brand to like next level from making so to and then making you know getting into retail stores and then taking it to rather than just manufacturing taking it to contract manufacturers and then that becomes a whole other ball game because you’ve got minimum orders and you know. You have to put up the orders and be able to sell the product.

 

Tim

So can you reflect back on book what was the feeling then you go, well I got this product it is so good it worked for me. I need to let the rest of the world know about it, was it an overpowering feeling of that?

 

Saya

Yeah absolutely and I felt like I was pretty intrigue to how far we could go. And considering I hadn’t really put 100 percent of my energy into it and yet it was building momentum and it was we were picking up stockists regularly. We got into a couple of local pharmacies and of course those pharmacy is quite often owned by a large group so then their product would go well and then they’d roll it our products out until their other pharmacy.

 

Tim

So if you just want to get on your distribution and you’ve got a number of different ways of selling but are you using your decision to leave flying was quiet. It just wasn’t as big as it sounds. Clearly it was. You had a passion that you wanted to see whether you could make happen. It started from the start. And what was the first thing you had to do when you did that once you left being a pilot?

 

Saya

I have to really put my business side down as well as not just being creative. And having fun with the product.

 

Tim

Basically it’s serious.

 

Saya

And you had to get serious like you had to employ people to help me and when I started for a number of years it was just Mum would come in and help me. When it started employing people it did become serious and I really had to make the choice and I guess when it really became really serious is when I took on contract manufacturers and that was the way to expand the brand.

 

Tim

As a pilot you’d be an analytical person you wouldn’t be a risk taker at all. I would have thought. So what learnings did you bring across from your flying days into starting a small business.

 

Saya

Well I guess being a pilot were, even just going through the training you have to be disciplined you have to know what you’re doing you can’t go half.

 

Tim

No mistakes being a pilot.

 

Saya

Yeah no well otherwise it doesn’t work out so well but I guess it gives you determination it gives you dedication and that’s what comes with running your business too. You have to be committed to doing it. You can’t do it I guess if you want to grow. You can’t do it at half. I guess what’s that’s what gave me the determination to keep doing what I was doing and realized what I had created.

 

Tim

Because running a business does involve risk. I mean some of the business owners I’ve spoken to are happy to take risks without a lot of consideration they just operate off a gut feel others look at things from every different angle upside down sideways left right is that you.

 

Saya

I wouldn’t say I don’t think I’m not a risk taker whatsoever. To be honest I go off a gut feeling and I’m very much something doesn’t feel right. I’m not do it. And that’s how I’ve always been I guess you could say that I haven’t been that cautious because cosmetic industry is highly competitive. People would think you probably mad trying to even tackle that but I always had like a strong support from my family. That my dad’s entrepreneurial is definitely an entrepreneurial like he’s taken some massive risks but I guess he’s given me the drive and there’s been a lot of day we second guess yourself you’re not so sure what you’re really doing and my little fish in the big sea kind of thing and it can be overwhelming.

 

Tim

But it is competitive. What industry isn’t competitive these days but cosmetics in particular does seem to be like you were used to just have the big brands. And now we’ve got these little niche brands I suppose as a business owner of a cosmetic business you can’t was not cosmetic skin care you can’t really look at the industry like they can otherwise you just freak out. So how do you kind of niche yourself down to appeal to a certain group of people?

 

Saya

Well I guess it’s quite different from when I started because when I did start over 10 years ago it wa it was just the cliniques it was the big brands L’Oreal. But I guess with the social media aspect now. It’s such a big playing field because people are on Instagram they’re seeing these brands and go oh you know maybe I could do that. There’s a lot of competition more so now than ever has been before.

 

Tim

Do you think social media alone is responsible for this niche down of brands I see it in beer craft beer. It is not dissimilar industry where there used to be the big brands and now we just got these tiny little breweries.

 

Saya

Well it enables you to reach out to a massive audience it’s pretty cheap marketingof things instead of back in the day to invest a few thousand into being add in a magazine but now like you invest that into social media like Facebook or Instagram

 

Tim

So you use social media as a cheap way of marketing a business. It can also be pretty frustrating I mean there’s a lot of kind of business owners out there I know that probably go in thinking social media is a silver bullet. It’s going to fix everything. Whereas actually it won’t. You’ve got to get it right.

 

Saya

Absolutely. And even people that think oh yeah we can do this and just launch a website and just sit there and wait for orders.

 

Tim

Do you ever like that?

 

Saya

No. We started off really just doing the ground work and tapping on everyone’s doors and going would you try these products and really established our customer base from that going into a real solid retail stores. It wasn’t until probably five or six years ago that the Instagram Facebook advertising and we get it now we get a lot of new customers. When I say customers wholesale accounts through our Instagram.

 

Tim

Wow with posts that are directed at wholesalers or they’re just seeing it as the user and want some of it.

 

Saya

Yeah. Yeah absolutely.

 

Tim

I used to work on the Yellow Pages business many many years ago and it was actually a pretty big brand and we had often yearly budget was about 20 million bucks for advertising and we had to appeal to the user of the book. Do you remember the book. You’re much younger than me and the advertiser who was paying the bills to be in the book the yellow pages and often we would always do this research to find it should we spend money on the advertising campaign or that user campaign the advertisers would always say just spend the money getting people to use the book similar to what you’re doing with the wholesalers probably going don’t advertise to us advertise to the user. And if there’s enough people using it and coming into the store going to use Saya then it will stock it.

 

Saya

Yep absolutely.

 

Tim

Good idea. So I want to come back to marketing a bit later on can you remember the moment when saya skin care really took off where you look your business partner or your partner in the eye and hang on were in to something

 

Saya

Well I think it was only just a few years ago and I guess when I decided to take a big step back from the flying career that I thought I was probably going to do. And when I realized that sales had not just doubled you know three times four times over just over 12 months like it was pretty amazing. And it was predominantly to do with accounts that we’d got just by going around to local pharmacy groups and before we knew it we weren’t just on the Sunshine Coast we were in Brisbane Gold Coast.

 

Tim

Was there a particular person you think or was there a little campaign you did or was.

 

Saya

Well I think we’ve been quite fortunate. The one big pharmacy groups that were with actually their headquarters are just around the corner from us. So their main buyers found us and have seen us there. Yeah and I guess that’s what’s unique about growing up and being in Noosa you do have a lot of visitors from Melbourne Sydney everywhere from around Australia and overseas. And I guess you just don’t know where they’re coming from

 

Tim

It is a good point. I mean Noosa as geographically attracts people from everywhere and often people with money and or influence. And you’ve seen that happen so let’s go.

 

Saya

Yeah we’ve been very fortunate I guess in some ways I haven’t been that aggressive with sourcing out whole you know stockists and that but they’ve sort of come to us. Yeah well there is a plan behind everything

 

Tim

You write on paper or in your in my head? Is it just in your head or do you share it are you control freak.

 

Saya

Oh I am definitely a control freak but not so much. I know what I want to do and and I do have a really good team behind me now that I have the same thinking is with what I do. So it really does work.

 

Tim

How many on the team?

 

Saya

We’ve got for the moment but were it’s trying to get a couple more onboard.

 

Tim

How do you bring the team along for the ride. How do they buy into what youre doing?

 

Saya

Just choosing the right people I guess. And when you interview them you kinda know straight away. At least I do. There’s definitely been some fails we’re just not of the same mindset. It just doesn’t work. You can almost immediately get the feeling that it’s not going to work. So yeah but I’ve been fortunate enough to really get some great people working for me.

 

Tim

From an outsider looking in and I’ve visited your store yesterday we’ve gotten beautiful products sitting in front of us here want to talk about your branding shortly. I reckon what you’ve done is create truly an emotional attachment which is what a brand is right and you are probably attracting people who really want to work for saya the brand and not just you but like I want to be a part of that. I see it. I see it with businesses that go that extra step and have a great visual brand or that appeals to a particular group of people.

 

Saya

Yeah. No definitely.

 

Tim

They’d be proud to work for you.

 

Saya

Yeah. And excited because I guess were still in the growing stages of the business. We’ve got some exciting things coming up this year. We’ve been invited through Australia as a government thing and go over to the Hong Kong conference and learn all about the Asian market and getting into that.

 

Tim

How did that comeabout?

 

Saya

Through mutual friend. And she had a product that wasn’t that marketable for China or well not China Asia like Hong Kong but it does have the absolute potential to. Last year we went to New York.We were invited there to go there and showcase our product to the world boutique trade fairs.

 

Tim

If you go to Hong Kong and get a decent contract which over there even a small contract to be a decent in Australia in context. What are going t do. Let’s role play that one for a minute.

 

Saya

Well at least I’ve got my manufacturing underway and we can potentially delivery service massive orders. We did.

 

Tim

So there’s capacity there.

 

Saya

Capacity was there and that’s gives me confidence in our brand because when those early days when we were manufacturing and then we actually had a local manufacturer helping us out. He couldn’t you know fulfill our orders to it at the end. So now I’ve got there in Brisbane but have got a really close relationship with them and actually not that long ago Panasonic came to us they wanted to do a gift with purchase.

 

Tim

How Panasonic find little Saya in an industrial estate in Noosa?

 

Saya

They saw us on social media and they approached us. They asked us could we do this. They wanted a gift with purchase of the Panasonic Men Shaver.

 

Tim

Go back to the competitive nature of your industry. I could have chosen so many. I guess someone at Panasonic was using your product

 

Saya

Yeah well probably. The girl that was working for a marketing and she obviously for Panasonic and she’d used my products before. She’d been in Noosa and seen our products and basically she gave us a budget and it was ten thousand units we had to put up and put up a pack that we had no idea of like okay let’s brainstorm this out. And fortunately enough we had a small men’s range as well. So you know we said yeah we can do this for this price which was within their budget. And yet they had that awful deadline which was only four weeks. So that was probably where I came off quite well. Because I’ve got such a good relationship with my manufacturers and they said okay we’re going to do this just you know say yes and hope for the best.

 

Tim

How did that relationship lead to anything else once you got 10000 products into Panasonic?

 

Saya

We have we haven’t done anything with them recently.

 

Tim

What a great day and 10000 purchase order came through.

 

Saya

Well I actually had suggest they had to pay the 50 percent for manufacturing before they even put their purchase order. So I just thought well if this doesn’t go through I’m going to have a lot of product.

 

Tim

It’s a similar story a past guest Daniel Flynn who’s created a brand called Thank You. He’s been on the show at times and he had to create a problem and then needed to solve it. Well yeah well it’s a great idea but like you know having attacks you know is a good problem to have. If you’ve got a big order then you don’t know how to service it will figure out a service later. But you know I wonder whether more business owners should go out there and try and create the problem and get that really big order. Figure out how to service that set of kind of playing in the kind of micro level.

 

Saya

Yeah well I guess I remember distinctly one of the girls that worked for me at the time when that came through she had you know I think giving us four week forty six weeks. There’s no way we’re going to be able to do them said well hold on. Yeah but it came. We literally did and that was there was only a couple of days in between like it was you know so few sleepless nights and thinking its going to happen but it did.

 

Tim

Go back into a bit of pilot talk and any turbulence along the way because when I talked to you yesterday you said sometimes I felt like I was getting nowhere and all the hard work wasn’t paying off.

 

Saya

Well yes absolutely. In the start and for a long time yeah I thought well it’s cashflow like starting a business starting a brand like it’s just even people recognising you and wanting to buy your product. That’s a hard thing to do.

 

Tim

It’s massively hard and I’d look at your category is again I mean how does anyone tell the difference. I mean I think branding must be super super important. Yeah. But then once you see past the branding and I’m being naive here. Like how do you go. That’s an unreal soap. That is a real hand and body lotion. Is it about the smell?

 

Saya

Yeah. Well I think it’s the quality of the product the I wouldn’t have a clue using the products like just the smell is really important to me. Like I love fragrance. And that’s part of why the thing I love to do is blending essential oils and creating unique scents. And that’s what sells the product as soon as they feel and smell the products you know they want it.

 

Tim

It’s almost like at the very end right you’ve got to get them.

 

Saya

Yeah. Well I think we’re quite competitively priced. I’ve always been about you know offering a superior product but I want everyone to be able to afford it. Which is it really important to me. Andthe packaging super simple and minimal. But it enables me to put as much money into the actual formulation as possible on it. An to come out with a product that most people can afford.

 

Tim

And so what is your point of difference outside of branding. You’re organically certified which I understand was pretty tough.

 

Saya
Yeah. Yeah it was a long road.

 

Tim

Well probably should because I imagine a lot of people sort of trading off organic and not organic.

 

Saya

Yeah and that’s what really inspired me to do that because we had a genuinely natural organic product but then we were up against people that weren’t. So I thought well why not. And we can do this so yeah it was just more so paperwork and audits and everything like that. But yeah it definitely has paid off and I’m glad we did it but I guess a point differences we focus on using a lot of the Australian native botanicals in our products as well.

 

Tim

We had a fellow on the show. I don’t know whether what I’m about to tell you is still relevant and I guess it is but we had a fellow on the show about three years ago his name was Paul Greenberg. He heads up the National Online Retailers Association Nora. He was a big online retailer himself. He started Deals Direct. He has a great relationship with Amazon and Amazon once said to him one of the most unmet searches on Amazon is Australian products. You know so if if there’s an ugg boot that is made from Australian sheep wool it’s sell like hotcakes and I wonder whether you are also in that position given you’re using Australian botanicals and the Chinese market just love Australian stuff.

 

Saya

Absolutely. Well even the American market like our botanicals are pretty unique and they’ve been able to withstand harsh Australian environment and they’ve built up these properties and we can put into skincare products and it helps protect the skin is just like it helps protect that plants. So they are quite unique and that’s what gives us I guess our difference in the skincare and I guess it’s also the diversity of our range too. We do have our clean face cleanses moisturizers body washes but we’ve got to body polish scrubs. Yeah we have quite.

 

Tim

Its a lot for a small business.

 

Saya

Yeah I guess it is a lot but to me I wanted to offer our customers a complete range without having to go and source out another product to help them.

 

Tim

How well can you describe your ideal customer? Do you know her I am guessing it’s her. Do you know intimately? Beyond demographics. I mean she’s an 18 to 25 year old girl.

 

Saya

Our customer base is quite diverse. I’ve been serving most of like in the early days until now in the shop as well serving our customers that have been with me from day and they range from 25 to 65. And they’re from quite well off to just day to day and they’re the ones that are interested in obviously using natural organic skincare but they also want results and we give that to them.

 

Tim

You haven’t traded off the eczema thing at all to say if you’ve got some eczema this is the product for you?

 

Saya

Well that becomes like a TGA subjects. But I just get paid. I just tell them my story and what my results have been. So that’s all I can really. Obviously sometimes it won’t work for everyone but I’m always quite confident in directing and to the products you use.

 

Tim

You’re online. You’re wholesaling to pharmacies and health food stores. You’ve just signed an airline contract.

 

Saya

That’s with the airport retailers.

 

Tim

So like those little shops that you see in the airports selling everything.

 

Saya

All the Australian retail yeah.

 

Tim

Like I could buy a souvenir through a newspaper.

 

Saya

Yeah I know them there the more Australian focused products. The retail case. Again Sunshine Coast Airport it’s about to open there they’re opening their new retail store there. So that’s the first one in and then hopefully. Yeah. The other 55 that they’re and around.

 

Tim

You’ve opened your own store as well which I went to yesterday I think is absolutely magnificent. I thought when I saw it there was going to be you’d sort of done it as a trial sort of concepts to order then take around the place you said no just a little one off for you to.

 

Saya

Well we needed a bigger space so we just moved into the bigger space and we need office and packing area and storage. And really it makes sense to establish small shop front out there filling orders where all the time so customers love to come in and just have a look at the product and and be able to use the product like try the product.

 

Saya

You’re literally at the back of an industrial estate and it’s such a movement of these kind of groovy brands moving in amongst tiling workshops and panel beating I know it’s really I mean you’ve got to fashion shop next to you I think across the road with something else. There’s a pinball parlor there’s a very cool brewery. In fact almost the word industrial estate is defunct.

 

Saya

Well now it is. It was a pretty day when I first move. Well Holst you know holster shoes are a local brand. They were down there with me. So yeah I’ve been down and Gateway drive probably eight or 10 years. That is brand new but that’s just 12 months old

 

Tim

The initial primary idea was more storage warehousing distribution. What has the shop brought to the business?

 

Saya

Yeah it’s another way to sell. Yeah absolutely and it also helps showcase our product and how we display our product a lot of stocks of ours come in even if when they’re on holidays up and. They like to come in and have a look at the entire range and be able to experience it.

 

Tim

Makes it real makes the brands that are really real. I had the girls from spell and the gypsy collective on the show and they tell they’re doing 20 million bucks 30 million bucks on line but just having that one store. It is actually a destination. People from all over the world. It’s a pretty cool store so far as I can tell. Being a bloke. But it’s like it all of a sudden just makes that brand a little bit more real. Yeah people love to kind of visit.

 

Saya

Exactly yeah absolutely. And especially where we are now and the brewery is open and there’s quite a few people

 

Tim

Pricing. I don’t talk about pricing much on the show because it freaks me out a bit. Does it freak you out? So your pricing was what did you say high quality product at a low at a reasonable price.

 

Saya

Yeah where we work off pretty reasonable margins I would say we’re not. And I guess we want to keep the product affordable for everyone.

 

Tim

Pricing is a very difficult thing because what am I holding here Saya balance moisturiser the beautiful packaging. You know if it was 100 bucks I’d go. It must be amazing. It’s a weird way. How much does this?

 

Saya

That is thirty five dollars.

 

Tim

So that is it been a challenge for you to not price aggressively and not price expensively.

 

Saya

It has. Absolutely because some retail stores well our comparing our pharmacies to some of our cosmetics specific retailers. There is a real crossover there where the pharmacy customer only wants to spend that amount of money and finds it actually quite a big investment to our cosmetic retailers who their average price is probably about 80 dollars for a moisturizer. So we’re up there competing against them but there is that nature there that people want affordable products yes unfortunately some there’s a lot that think Oh if it’s not you know 200 dollars it’s not going to do a thing but you know try our products out

 

Tim

Is it true. Would it be fair to say that those that are charging 200 bucks for the same similar product it’s not costing them any more to make?

 

Saya

I wouldn’t like to say that.

 

Tim

Then don’t.

 

Tim

Marketing wise so you’ve suggested social media has been fantastic. You have used social influencers at all.

 

Saya

Yeah. We’re very careful with influences we use. It’s definitely gone quite crazy with the influencers and it’s sort of diluted how effective they are.

 

Tim

Everyone’s an influencer hashtag sponsor. So how do you manage that?

 

Saya

Well we just choose the right ones and we hope well often we don’t like to pay for it at all. We want them to use the product and if they really like the products then we can you know negotiate what we’re going to do in terms of payment. But we yeah we do it. We send out a lot of product to influencers but the ones that we love and the ones that have got the same philosophy as our atleast have the same sort of beliefs and have the same sort of feel to out brands.

 

Tim

Who would be the most successful influencer you’ve partnered up with?

 

Saya

We went with Elle Ferguson. She’s a blogger. She’s more fashion but she is in with the natural organic sort she’s like organic bohemian style but she’s a really influential girl. She worked with the spell girls before and she does so regularly as well. But she’s actually a prime example of just sending product to her and she posted our products for free and just because she loves using our product.

 

Tim

Explain how that works for the listeners. So you’ve sent product you’ve identified Elle Ferguson as someone who you would love to shout out about your product on her social channels. So you send a product. She’s a blogger. So you want to blog or do you wanted to just post.

 

Saya

She’s great at stories and writes for Instagram. She’s got a fabulous following on Instagram. So yeah it’s just those sort of things that really promotes us. Yeah she uses our foaming facial cleanser it’s one of her favorites and she just you know randomly does this shout out to us and it’s amazing like the following we get from it the orders that we get

 

Tim

Is online just a little side to your business is, like where’s the money?

 

Saya

It’s definitely growing like it was nothing to be honest but now with our Instagram and I guess you know people may not find our products everywhere so they sought us out online and it’s great for us.

 

Tim

You know you’ve got a new social influencer here. Saya I’m going to go home try the detox face exfoliation. Yes a lot of work to be done here. Goodness me. You’re blogging. I know you’ve got a bit of an interview strategy happening on your blog where you go and find people that you ask a series of questions to.

 

Saya

Yeah. Well it’s we don’t like to be to sell sell sell with our emails and you know with our customers. So we like to source especially local entrepreneurs or local, last when we do with dietitian and just sort of with ask question Q and A’s and it’s just helping being more educational lines that are informing our customers. Yeah being helpful. And I’m learning things too.

 

Tim

Tell me about avoiding sell sell sell because again lots of business owners who just want to sell and say buy from me. Whereas my view and clearly yours is you should tell. Tell more. Tell stories help and the sales will come. Do you find that hard you find like you have to sit on your hands and bite your tongue.

 

Saya

Well for me I don’t because I’m not really that way inclined but it is. I know I am that customer I don’t want to be you know so I don’t know you aggressively so I guess. And I yeah I kind of just take it on board.

 

Tim

Why do you want to see saya skin care in five years’ time?

 

Saya

I’d love to be able to get it into the Asian market. In distributors we’re talking to an agent over in America. So I’d really like to expand there were a couple of really good stockists in New York and Tribecca in Tribecca but and also the Hamptons. So I’d really like to expand explore that market.

 

Tim

You mentioned like two or three of the biggest suburbs in the world. Hamptons yeah so remind me how you got there.

 

Saya

She’s originally the owner is originally from Sydney and found our products online on instagram again and approached us andshe lives in New York. So we started in her Tribecca store and now she’s got a Hampton store so yeah it’s pretty interesting.

 

Tim

Do you feel like you have an interesting business?

 

Saya

Thank you.

 

Tim

Dont thank me. It’s a really inspirational story I feels like maybe not day one but it’s early days.

 

Saya

There’s some massive opportunities that we’ve got coming up so I’d really like to see how that all unfolds. I’ve had discussions with friends and they think you know maybe we should maybe you should get someone in to invest because I guess running a small business that’s cash flow in everything and sometimes it would be great to have a helping hand but I’m too independent to really know that. I don’t think that would work in.

 

Tim

Saya I love your work. Thanks for coming in and sharing it. And I can’t wait to try the product and look beautiful.

 

Saya

Thanks so much. Thanks for having me.