On today’s episode, how a Year 10 dropout saw a film that changed the entire direction of his career … in fact, of his life.
“We chose denim because jeans are a staple, they are also a piece of clothing that says a lot about you, and for that reason we believe we offer something unique to those people who want to do the right thing and help others.”
More about James Bartle
James Bartle is the founder of Outland Denim, the denim brand making jeans differently and setting a new standard in the highly exploitative fashion industry.
Driven by a desire to curb the trafficking of young girls in the multi-billion commercial sex trade, James created Outland Denim to generate training and employment opportunities for women vulnerable to exploitation and abuse.
Ten years on, the Outland Denim brand can be found in some of the world’s largest department stores, employing over 100 women, and is seen worn by the likes of Meghan Markle and Leonardo diCaprio.
In this passionate chat Outland Denim’s James Bartle shares
- Just how big an impact one film had on him and his family
- Why he chose jeans as the way to address a major global problem
- Why he went from a NFP business model to for-profit
- The impact celebrity endorsement had on his business
- The power of being B-Corp certified
- Plus some heart-touching stories of employee success
BTW, this interview is just one of ten I’ve done for the Idea Exchange podcast.
Other business owners I’ve interviewed running socially aware businesses
Interview with KeepCup’s Abigail Forsyth
Interview with Flowhive’s Cedar Anderson
Interview with Who Gives a Crap’s Simon Griffiths
Monster Prize Draw Winner
Grab My 10 Marketing
2 thoughts on “Outland Denim’s James Bartle on how one movie changed the entire direction of his life | #499”
So many business and marketing gems shared by james. Which one peaked your interest?
Hey Tim
This pod cast relay moved me in these economic times. Love listening, keep up the great work.