[Regional Queensland Special #4 – Rockhampton] Know Your Knockers’ Kat Haughton & Queen Cherry Bomb’s Leah Samson | #570

Part 4 of our series showcasing successful regional Queensland business founders, has us catching up with two female entrepreneurs that are making a serious dent in their respective industries. It’s a get-out-of-the-way-I’m-on-a-mission episode 570 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

Regional Queensland Series – Rockhampton

This week we head further South from Mackay down to Rockhampton, to meet Leah Samson (AKA Queen Cherry Bomb) who’s identified a hungry gap in the market for motorcycle gear for women.

But first, let’s meet Katrina Haughton, who at 37 was diagnosed with Stage 3 breast cancer which led to 6-months of intense chemo and radiotherapy followed by a double mastectomy.

Now, I’m not sure where those faced with great adversity summon the strength to look beyond their own challenges, and seek to help and support others … but in Kat’s case, while battling through concentration challenges, and the sheer exhaustion of what she was going through, she found the wherewithal to make things easier and better for her fellow survivors.

And that’s what her range of fashionable mastectomy bras and swimwear was born out of. Lovingly called Know Your Knockers, she already has 3 staff, 8 products and has shipped to 8 countries.

Here’s Katrina talking about what happened to her in 2018 …

Last Week’s Episode of The Small Business Big Marketing Podcast

Regional Queensland Special #3 – Mackay

Thanks for tuning in. May your marketing be the best marketing.