Did you know that by simply replying to any of our emails, you can send us your most pressing marketing question and we just might answer it on Australia’s #1 marketing podcast. Or you can post it on the Small Business Big Marketing Facebook. That’s exactly what James Clemenets, Paul Evans, Mark Hogan, Robin Dickinson, Neil Newcombe, Katie Wardrobe and Malessa Brisbane did just recently. In fact, here’s eactly what they asked:
James Clements: I have a large stack of business cards of colleagues and associates from the last few years who fit into my target market for my new online business. I will be leaving my current employment in two weeks and was wanting to kick start my list by emailing them, telling them what I was up to, maybe surveying them to get my product right, but generally trying to build up my list. Is this spam, if not what’s the etiquette around this?Paul Evans – Is attacking a competitor “head on” in public a good marketing strategy?Mark Hogan – What are the five easy steps to ‘polish a turd’? Or are they in fact polishable?Robin Dickinson Art – What’s the best way for a visual artist to generate demand?Neil Newcombe – How would you target market a business to move into a more upmarket field without upsetting current clients
Katie Wardrobe – What are some innovative ways to capture leads when you are a trader or presenter at a conference? ie. Any unique giveaway ideas (no more pens or magnets with logos!)? Quirky is OK 🙂
Malessa Brisbane – What are good incentives to offer customers to provide testimonials without coming across as though your offering cash for comments?
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2 thoughts on “#65 Your most pressing Marketing questions answered.”
Hi Tim & Luke,
Thanks for answering my question! I agree that it’s not a great strategy – however, the reason I ask is I’ve seen it done really well a handful of times. I discussed this with some friends of mine and we felt that it could work well as a campaign, but not as a full-blown marketing strategy.
Examples include:
Richard Branson’s letter to Geoff Dixon, former CEO of Qantas (http://thetravelinsider.info/info/virginlettertoqantas.htm)
Kogan and his debate with Gerry Harvey
And the book ReWork suggests it (and includes a number of stories from Audi, I Can’t Believe It’s Not Butter, Dunkin Donuts and even the Apple v Microsoft one you mentioned in the show).
Would love your thoughts. After all, all these examples are big companies…
Cheers
Paul
Hi Tim & Luke,
Thanks for answering my question! I agree that it’s not a great strategy – however, the reason I ask is I’ve seen it done really well a handful of times. I discussed this with some friends of mine and we felt that it could work well as a campaign, but not as a full-blown marketing strategy.
Examples include:
Richard Branson’s letter to Geoff Dixon, former CEO of Qantas (http://thetravelinsider.info/info/virginlettertoqantas.htm)
Kogan and his debate with Gerry Harvey
And the book ReWork suggests it (and includes a number of stories from Audi, I Can’t Believe It’s Not Butter, Dunkin Donuts and even the Apple v Microsoft one you mentioned in the show).
Would love your thoughts. After all, all these examples are big companies…
Cheers
Paul