Harold Mitchell AC owns Aegis Media. the largest media agency in Australia. Hundreds of millions of advertising dollars go through his business each year. In this insightful interview, Harold talks about how the media world is undergoing the most dramatic shift it has ever seen since the introduction of the printing press; how by 2020 80% of all content we consume will be digital and why we (as podcast producers) might just be on to something (we really liked that bit). You can read a full transcription of the Harold Mitchell interview here.
PLUS we tackle a question from a Chiropractor who’s running out of patience and Professor Mike Ewing suggests social media may not be all it’s cracked up to be [insert dramatic music … da da da dahhhhh!].
Small Business Big Marketing – Links & Resources Mentioned In This Episode
Luke’s blog post on Google Adwords – How to set up laser targeted local Adwords campaigns.
Siteboost – How to make your website outperform your competition.
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2 thoughts on “#78 Australia’s largest media buyer sheds light on the future of brand communications.”
It is not easy to cope in the modern world without being at least having knowledge with computers. However, it’s not just about having a Twitter account or knowing how to send emails, but one is obliged to keep up with the “trends” because the basic services like shopping and banking have migrated to the web. Everything will be digital soon.
Harold Mitchell is a witty but shrewd businessman. And this is an intelligent interview!
It is not easy to cope in the modern world without being at least having knowledge with computers. However, it’s not just about having a Twitter account or knowing how to send emails, but one is obliged to keep up with the “trends” because the basic services like shopping and banking have migrated to the web. Everything will be digital soon.
Harold Mitchell is a witty but shrewd businessman. And this is an intelligent interview!