Well, I could summarise this interview as being all about how to market condoms. HOWEVER, it’s so much more than that.
In fact, Lloyd Perry from Big Richard Condoms actually set out to create a clothing brand, but, thanks to a Venture Capitalist with a sense of humour (what?!) he ended up starting and running a condom business.
So, in this revealing interview (BTW, it’s not one for the kids’ ears) we go under the covers (pun intended) and get some fantastic insights in to very smart marketing strategies around:
- Product Development – It can be much easier than you think.
- Pricing – Lloyd introduces us to a S-Commerce (very, very interesting).
- Packaging – Hear how Lloyd figured out where to position the product using clever packaging.
- Distribution – If he can have a condom delivery truck, then imagine what your business could have!
- Promotion – Lloyd is a big proponent of video marketing for small business, and has had broadcast quality ads produced for less than $300 (see below). He even reveals a strategy for having your video content go viral.
PLUS we hear from Professor Mike Ewing who provides us some insights in to online retailing versus traditional bricks and mortar approach, PLUS I tackle a listener question (issue!) from Claire Balmer from Container Creative about outsourcing.
Yes … a jam-packed episode of Australi’s #1 small business marketing podcast if ever there was one!
Small Business Big Marketing – Links & Resources Mentioned In This Episode
Register to attend a Key Person Of Influence Accelerator 8-Hour Brand Accelerator in Melbourne and Sydney this June 2012.
Seek marketing advice from the Small Business Big Marketing LinkedIn group.
See the lighter side of marketing on the Small Business Big Marketing Facebook Group.
Leave a review for Small Business Big Marketing in iTunes. I’ll love you for it ;0)
Grab My 10 Marketing
20 thoughts on “#83 Big Richard Condom’s Lloyd Perry Talks Marketing.”
About to drive to Sydney & listen to this on the way.
Hope I don’t crash Timbo due to the excitement, ah! pleasure, ah! you know what I mean.
About to drive to Sydney & listen to this on the way.
Hope I don’t crash Timbo due to the excitement, ah! pleasure, ah! you know what I mean.
You’ll be right, Arn. You’ll get more excited about the strategies Lloyd shares than the condom talk!
did no one else notice the “not going to go there” play on words @ 6:10 in?
😛
nice interview
did no one else notice the “not going to go there” play on words @ 6:10 in?
😛
nice interview
You’re filthy, Dexter! (Made me laugh though). Not even I intended for that faux pas!
Tim, I truly believe that in the nanoseconds after you said that word, you were wanting to add something else (like you normally do), but decided not to at the last second.
I think condom was the trigger word and your mind went off faster than your mouth could talk!
hehehe
Big Richard is no slouch at marketing. I like the subscription plan idea. It tells young people that it isn’t only applicable for mobile phones but for condoms, too. Funny approach as well!
Big Richard is no slouch at marketing. I like the subscription plan idea. It tells young people that it isn’t only applicable for mobile phones but for condoms, too. Funny approach as well!
Good marketing indeed. I like Lloyd’s “bring the cheeky Australian spirit to safe sex”. His going online strategy really works as young people are awkward to buy over the counter. Great interview.
Good marketing indeed. I like Lloyd’s “bring the cheeky Australian spirit to safe sex”. His going online strategy really works as young people are awkward to buy over the counter. Great interview.
Another incredible find Timbo. So much to learn from Lloyd. I love his playfulness with a ‘taboo’ topic. It started with the memorable business name, and just continues to grow from there … no pun intended. I’ve loved this show so much, I’ve just shared it with my community. Some really interesting discussions are taking place. Another ripper show! Laynie
Another incredible find Timbo. So much to learn from Lloyd. I love his playfulness with a ‘taboo’ topic. It started with the memorable business name, and just continues to grow from there … no pun intended. I’ve loved this show so much, I’ve just shared it with my community. Some really interesting discussions are taking place. Another ripper show! Laynie
Thanks for the kind words, Laynie. And for sharing such naughtiness with your community. Keep it up! (Boom, boom).
Unfortunately Big Richard’s number is disconnected, they don’t reply to emails and none of their products have arrived that were paid for. Great businessman!
Unfortunately Big Richard’s number is disconnected, they don’t reply to emails and none of their products have arrived that were paid for. Great businessman!
Whoa! Hello customer. My apologies we changed over our 1300 number a little while ago. Please feel free to contact me on 02 8005 1695 if you’ve had any issues with our service … I will do my absolute best to help you out. -Lloyd
“Hello to all the cowgirls out there”….. haha, laughed out loud to that whilst on the bike ride listening to the show.
“Hello to all the cowgirls out there”….. haha, laughed out loud to that whilst on the bike ride listening to the show.
Yes, there was some fun bits in this interview, Mike!