I call today’s idea the Awesome Upsell Email.
Sometimes, all you have to do is ask. That’s really what the Awesome Upsell Email is all about. It’s you going out of your way to proactively ask your customers to buy again. To send effective upsell emails, you have to convince people that you’re just trying to help, and avoid coming across as too forceful or annoying. Most importantly, your upsell email needs context. Your customers need to be able to easily recognise why they are getting the email you’re sending them, and your call-to-action has to be crystal clear.
For example, if you bought my book The Boomerang Effect, then you might get an email from me asking if you’d like to purchase an hours marketing coaching. Or if you run a B&B, you might email people who book with the offer of a spa treatment.
So, here’s my 3-steps to getting more dough from your emails:
- Decide what kind of upsell you can make to your customers. Remember: the purpose of the email is to add value and to help (in addition to boosting conversions and sales).
- Create your upsell email using your email marketing client. If you don’t have one, then check out Active Campaign or MailChimp.
- Send out your offer, and actively track the responses. If it’s a no-brainer and simple to purchase, you should get a 50%+ conversion.
Pro-Tip: Keep your upsell simple (so avoid lots of options) and keep it relevant (so that it makes sense for your customer to buy the upsell given what they’ve already purchased). And if you want to go nuts, then make it time sensitive as well!
That’s my 3-steps to creating an awesome upsell email.
Here’s a great blog post on the anatomy of an awesome upsell email and tips on how to write an awesome upsell email, to help you bring this low cost marketing idea to life.
So, what have you got to lose?