355 – Stone & Wood’s Jamie Cook on how to sell $60M of beer a year

355 – Stone & Wood’s Jamie Cook on how to sell $60M of beer a year

After escaping the corporate cubicle in 2008, Stone & Wood’s Jamie Cook is a self-confessed corporate refugee – one who’s gone on to build the largest privately owned brewery in Australia and also happens to brew my favourite beer!

Stone & Wood co-owner Jamie Cook shares some unbelievable insights into taking risks, managing crazy growth and some solid brand-building ideas.

Listen in as we cover some serious marketing ground including:

  • How Stone & Wood grew to have a turnover of $60 million and a sales volume of 12 million litres annually … in an insanely competitive marketplace.
  • Why they’ve resisted selling for hundreds of millions to the big brewers
  • How these little breweries are doing some very cool marketing and get the power of branding, big time.
  • Why community is key to their growth
  • How they started slow by literally buying punters one beer at a time
  • Stakeholder loyalty and their strategies for growth

But that’s not all. In this episode of your favourite marketing podcast:

As per usual, there’s marketing gold dripping from the ceiling over at Small Business Big Marketing’s HQ… So let’s get right in.






00:00  Insight in to Cornerstone
00:48  Teaser
01:12  Welcome & overview
03:11  Insights into The Small Business Outsourcing Tour to the Philippines
05:11  Today’s guest introduction – Jamie Cook
07:10  Interview with Jamie Cook
46:16  Insights into Cornerstone Business Solutions
47:59 My Top 3 Attention Grabbers from my chat with Jamie Cook
49:48  How to make sure your content is “Stayin’ Alive”!
53:00 Wrap-up and an insight in to both a past guest & next week’s guest





  1. “The Neck Snap.” I look for emotional language in the emails listeners send and the reviews they leave on iTunes. What signal do you look for from customers that confirms you’re onto something special?
  2. Add value to all your stakeholders. So many business owners take their suppliers for granted, or ignore their local community or the environment. Create a business people want to work for and suppliers want to supply.
  3. Unwavering focus on brand. How can we get people to connect emotionally with the brand? Ask yourself this, then action the ideas that come out of it. You’ll build a brand in no time.





Stone & Wood’s official site

iSkySoft Video Converter



40 ways to repurpose your blog content

Get access to the 9 steps involved in creating highly profitable partnerships from
Key Person of Influence’s Glen Carlson inside The Small Business Big Marketing Club

What Have You Got To Lose – How to keep your helpful content alive


Here are some other podcasts of done with beer brewers:

66 – Imagine being two years ahead of your sales targets with Mornington Peninsula Brewery!

278 – How a market researcher turned boutique beer retailer selling 1,100 craft beers with Richard Kelsey of beer cartel

353 – Burleigh brewing’s business strategy is all about delivering awesomeness







What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.



Leave a Comment

Your email address will not be published. Required fields are marked *


Marketing Wake Up Calls

Only for the motivated business owner keen to build their beautiful business in to the empire it deserves to be.