When our results come up we have the main URL and sub menus for Contact Us, About Us, Home etc but some of the text underneath them is garbled and the sub menus are not really relevant – How can I change this ?
Thanks to Justin of Passion Chiropractic for this great online marketing question. I trust the answer below provided by an online marketing expert at Netregistry brings you closer to getting your online marketing sorted!
Google looks at a number of things on your site when delivering the search result. The keys to a good search result are an eye catching, relevant Title; a unique Meta Description that describes the content of the page; and a search engine friendly URL.
The sub menus you refer to are known as “sitelinks” – you do not have the ability to designate what appears as a sitelink, but you can denote certain pages in Google Webmaster Tools so they do not appear.
You can help Google understand your site hierarchy better by using Breadcrumb navigation which can affect sitelinks.
Breadcrumb navigation typically appears horizontally across the top of a web page, often below title bars or headers. They provide links back to each previous page that the user has navigated through to get to the current page. Breadcrumbs provide a trail for the user to follow back to the starting or entry point. A greater-than sign (>) often serves as hierarchy separator, as well as various graphical treatments.
Typical breadcrumbs look like this:
Home page > Section page > Subsection page or Home page : Section page : Subsection page
Netregistry provides a range of SEO services. If you would like to discuss your SEO needs further, please feel free to contact Netregistry on (02) 9934 0501 to speak to one of our consultants.