Carman’s Muesli founder Carolyn Creswell strikes the right balance between work and play | #421

Carman’s Muesli founder Carolyn Creswell strikes the right balance between work and play | #421

Carman’s Muesli founder Carolyn Creswell is on a mission to create a hugely successful brand, in  Australia’s most cutting-edge workplace, whilst maintaining an enviable work / life balance for herself … and her staff. In this incredibly generous chat, Carolyn talks about how she’s turned Carman’s into a household name, the importance of creating a workplace people love coming to, how she gets the most from her staff and the role branding has played creating strong awareness in a crowded marketplace.


So many people believe that Carman’s has been an overnight success. The reality is that we’ve been chipping away at this labour of love for well over 20 years now. I was only 18 when my business journey began – buying the tiny muesli business for only $1,000.

– Carolyn Creswell,
Carman’s Muesli


There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below.


If you have questions about how to grow and market a successful business whilst maintaining a great work / life balance then you’ll get this answers in this interview, including:

  • How did Carman’s Muesli start?
  • What move lead to the business really taking off?
  • How did Carman’s Muesli become a household name?
  • How do you create a workplace staff love coming to?
  • What’s the secret to a good work / life balance?
  • How do you maintain such strong brand consistency?
  • And plenty more …


A little more about today’s guest, Carolyn Creswell of Carman’s Muesli:

Carolyn Creswell who (in 1992) founded Carman’s Muesli, which is today a household brand in Australia with 82 SKUs available in over 5,000 outlets, 35 staff and an annual turnover in excess of $100 million. It also exports to 32 countries. Carolyn is mother to four kids under 13, and is reported by the BRW Rich List to have a personal wealth of $57M. She’s incredibly generous in this chat revealing how she’s built such a successful business whilst retaining an enviable work / life balance, how she attracts and retains great staff, why she’s on a mission to build Australia’s most cutting-edge workplace … and a whole lot more.



Here’s what caught my attention from my chat with Carolyn Creswell from Carman’s Muesli:

  1. I love the fact that she wrote to every person in Australia with the surname Carman.
  2. I love how she gracefully says no to a lot of opportunities.
  3. I love her disdain for meetings. Should be more of it!


Carolyn Creswell Interview Transcription


All the time and it doesn’t worry me at all. It’s a great honour and I answer to it except if people know me. After a while I sort of have to say its Carolyn.

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But the marketing gold doesn’t stop there, in this episode:

  • Another motivated listener wins in this week’s Monster Prize Draw


Resources mentioned:


Jingle of the Week – Gillette’s ‘The Best a Man Can Get”


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If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.





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