Today’s idea is to create a product or service demonstration video.
Did you know that our brains process visuals 60,000x faster than text? With that in mind, it’s no surprise that videos have become one of the primary ways for businesses to educate consumers on their products and services.
Thanks to video hosting sites like YouTube, Vimeo, and the plethora of video creation software tools that now exist, it’s never been easier for businesses to create and share high-quality videos with prospects online.
Unfortunately, it’s not always easy to know where to start. So, if you want to start experimenting with creating business videos, then start with a demo video. Most businesses that have an active presence online have one. Why? Because they’re helpful, they’re easy to make, and they’re great conversion tools.
Here’s my simple 3-step process:
- Get clear on what you want to focus on. Do you want to share a broad overview or a specific benefit?
- Write a script. Since only your voice will be included, you can read it word for word. Your script should also include cues that help remind you what to show on your screen as you give your demo. Go through your entire demo 1-2 times before recording.
- Use Camtasia, Jing or Google Hangouts to record your demo. When it’s ready, upload to YouTube and share it on your website. I’ll include an example of a demo video in this episode’s show notes.
Here’s an example of a product demonstration video:
Or, if you want to take your product demonstration videos to the next level then you could try something like listener Anita has done from Global Baby:
There you go, another simple, low cost and effective marketing idea to implement immediately.
So, what have you got to lose?!
[What Have You Got To Lose? is a bite-size segment from the popular Small Business Big Marketing Show, in which host Timbo Reid gives you one simple yet effective marketing idea that you can implement immediately. An idea that won’t cost a fortune (if anything), and that might just generate you more awareness, more enquiry, and ultimately more sales.]