I call today’s idea the Tell Me How Much You Love Me hack.
We all like to be told we’re doing a good job, right? Well, why not seek out a bit of customer love, and help future prospects make a more informed purchase decision!?
Like testimonials, reviews are great tools to use when you need to tackle any fears or objections your prospects may have when deciding whether or not to do business with you. One mistake a lot of business owners make is they don’t ever think to actually ask people to write reviews; instead they just assume it will happen naturally. Sometimes it does.
But smart business owners don’t wait for people to leave reviews. They ask them. And guess what? They get them!
So, here’s my 3-steps to getting a little love from your precious customers …
Pro-Tip: As you start to get a nice little stockpile of reviews, be sure to actively use them. Add them to your website, include them on proposals, email them to individual prospects who may have raised a particular concern.
That’s my 3-steps to getting and using customer reviews.
To help bring this low-cost marketing idea to life, here’s some additional resources:
As always, you’ll find more marketing inspiration in my popular marketing text The Boomerang Effect.
So, what have you got to lose?