I call today’s idea the Welcome Email.
First impressions are everything. These days, you have to spend as much time nurturing new relationships and building loyalty in the digital world as you do in the physical world.
Consumers want to buy from companies that make them feel like they’re getting the same hands-on, personal experience and attention online as they would if they were to actually walk into your business and meet you face to face.
When you take the time to send every new customer a personalised welcome email, it not only gives you the opportunity to start building a new relationship, it also gives you the chance to give new customers that personal, human touch they still look for when interacting with a business they haven’t bought from before.
Here’s my 3-steps to creating a welcome email that does just that:
- Decide what you want your welcome email to say, how you want it to make new customers feel, and what you want it to achieve. This is your chance to make a solid first impression.
- Craft your welcome email in your email client. I use Active Campaign, but there’s plenty out there.
- Automate the process so you don’t have to manually send out a welcome email every time a new customer comes on board (your email provider will have detailed steps on how to do this).
Do not underestimate the importance of welcome email because it will help you set the tone for your future communication with your subscriber .
Pro-Tip: Make it a text only email, and not one of those flashy newslettery looking things! In my opinion, they look like catalogues wanting to sell you something. Your welcome email should look as personal as possible … as if it’s come directly from you.
If you want to consistently engage with your customers and prospects, following this email marketing tip is a good way to start.
Also, check out FastMail, it’s a great email service that I’m loving.
And if you’d like help implementing any of the marketing ideas I share in this segment (and there’s been 24 so far), go ahead and join The Small Business Big Marketing Club over at CrankMyMarketing.com – where I’ll personally support you daily on your marketing journey.
So … what have you got to lose?!