Leading economist Christopher Joye on getting business ready for 2023 | #610

Leading economist Christopher Joye on getting business ready for 2023 | #610

With so many media outlets hawking bad economic news to improve their ratings, you’d be excused if you thought the entire world’s economy was on the verge of collapse. So I thought it was time to get a well-balanced, well-researched view. To that end, I knocked on the door of Christopher Joye, one of Australia’s most respected economists and fund managers. It’s a slightly scary episode 610 of The (13 year-old, award-winning) Small Business Big Marketing podcast.


A little more about Coolabah Capital’s Christopher Joye …


Last week I had the pleasure of hearing today’s guest speak about the state of the Australian economy and what the coming 12 months looks like from a business and investment perspective.

His name is Christopher Joye, and he’s one of Australia’s leading economists. 

  • He’s the founder of Coolabah Capital, a funds management business
    with $7B under management
  • Prior to starting Coolabah in 2011 he worked for Goldman Sachs in London, and for the Reserve bank of Australia.
  • In 2008, the Australian Government invested $15 billion behind a policy proposal he personally developed
  • He was invited by the Rockefeller and MacArthur Foundations to advise the Obama Administration on the US housing crisis
  • And he writes a weekly column for the Australian Financial Review

Now, in the spirit of total honesty, the economy is a topic that I’m no expert on. I scraped through year 12 Economics, and was glad to see the end of it.

So this was a hard interview to prep for, and there were times when I simply didn’t know what I should ask next.

I’ll now take my dunce hat off and say with hand on heart, that despite my ignorance, Chris comes through with the goods. He has an uncanny way of (most of the time) making the complicated beautifully simple.

The first part of the chat is all about his current business, then we get into the heavy stuff. So, put your big pants on as Chris gives us his deeply researched insights into what we can expect economically in 2023 and beyond, and what we can do as business owners to prepare for it and ensure as smooth a ride as possible.

And I know it goes without saying, but I’ll say it anyway. Chris’s advice is of a general nature, not specific to your business. So please do your own research before acting on anything he suggests.

Here’s Chris describing Coolabah Capital


Resources mentioned in this episode of your favourite marketing podcast


Coolabah Capital’s official website

Predicting War website

LiveWire Markets


Services every business owner needs that Timbo recommends


How to generate organic traffic to your website
(without spending anything on advertising)

High converting website designers
(They built this website – take this simple quiz and see where yours needs improving)

DIY SEO training – The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)

Proven customer attraction strategy
(and ridiculously cheap)


Last Week’s Episode of The Small Business Big Marketing Podcast


Successful medical entrepreneur John Neilson loves getting the business fundamentals right | #609



Businesses that make this podcast possible (please support them)


DELL Technologies – Small business solutions

Studio 1 Design – High converting website designers

Fun Escapes – Proven customer attraction ideas

Hawk Academy – DIY SEO training (discount code Timbo20 for 20% off)



Thanks for tuning in. May your marketing be the best marketing.






Marketing Wake Up Calls

Only for the motivated business owner keen to build their beautiful business in to the empire it deserves to be.