Wondering what the hell is neuromarketing? Keen to know how marketing reshapes our brain? Well, if you’re like most people, you’ve probably had the thought that this marketing caper messes with our brains, forcing us to buy things we didn’t know we needed! Guess what? You may well be right! But don’t take my word for it. Listen to what world-leading Neuromarketer Prince Ghuman has to say about it. It’s a mind-fuck of an episode 540 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
A Little More About Neuromarketer Prince Ghuman …
Have you ever wondered why all watch ads show 10 past 10 as the time?
Or why the McDonald’s and Hungry Jack’s logos are red and yellow?
Or maybe you’re ever so slightly perplexed as to why certain stores always appear to be on sale.
Well, wonder no more, as Professor of Marketing at San Francisco’s Hult Business School and author of the new marketing best-seller, Blindsight, Prince Ghuman, explains (with a buketload of examples relevant to us small business owners), how this treacherous world of marketing actually reshapes our brains.
I started off by asking Professor Prince if there really are marketers in boardrooms all over the world, plotting and planning, to get inside our heads?
Timbo’s Top 3 Attention Grabbers
- Call me naive, but I’m left a little horrified by some of the tactics he talked about! I’ve been in marketing for over 30 years and I can honestly say I’ve never sat in a boardroom and discussed some of the neuromarketing concepts Prince shared.
- I love the question he posed around how can we make our businesses and brands more memorable?
- And I’m wrapt to finally have the answer to why the time on watches in ads is always 10 past 10.
Last Week’s Episode of The Small Business Big Marketing Podcast
Thanks for tuning in. May your marketing be the best marketing.