Today’s idea is focussed on how to create an eBook to help build trust with your prospects.
As a business owner, it’s probably safe to say that you possess a good amount of experience and knowledge on a particular subject, industry, or type of product.
You might be sharing your insight and expertise with other people on your team, in one-on-one conversations with customers, or in the blog posts that you publish on your website. But have you ever thought about packaging your advice, stories, and tips into an ebook or other type of downloadable resource?
It’s a great and pretty easy way to start getting the word out about your business, leveraging yourself as an industry influencer, and adding more email addresses to your list.
So, here’s my 3-steps on how to create an eBook:
Pro-Tip: Create an simple opt-in form to place on your website. You want to put this form up as soon as you can so that you can start promoting your eBook, and collecting email addresses from people who are interested in reading it. This is a great way to build your email database.
To get you started here’s some resources:
Canva (a great way to design anything)
eBook designers on Fiverr (whilst many just design covers, just ask if they’ll do the internal pages as well)
So … what have you got to lose?!