How to find your niche in business

Keen to know how to find your niche in business? Well, 18-months ago, Brenton Ward co-founded a business that serves a very specific niche. It cost him $3,000 to set-up, and today it’s generating $100,000 in recurring monthly income, with very few overheads, and it can run without him. Could this be close to the perfect business model? It’s a mind-expanding episode 533 of The (11 year-old, award-winning) Small Business Big Marketing podcast.

Big Episode Today

Wize Mentoring’s Brenton Ward shows us how and why to identify and service a niche an inch wide and a mile deep.
This week’s Monster Prize Draw winner ignored me when I was in their shop!
Plus I let you in on next week’s guests, who both escaped cubicles inside Google, to start something much more interesting!

A Little More About Wize Mentoring’s Brenton Ward …

You know how sometimes you meet someone who you feel could help take your thinking to the next level? Well, today’s guest is that person for me. We’ve had a couple of hugely insightful discussions since I recorded this interview, and I’m excited to say there’s some good things in the pipeline.

So, who is this guy? Brenton Ward started his first business when he was 23, a wealth management firm based in Brisbane, Australia. 10 years later he’s gone on to start and grow 3 companies from start up to 7-figures.

Recently he co-founded Wize Mentoring, an online community which shows accountants and bookkeepers how to build a business that runs without them.

He’s also an expert at helping people like you bottle their knowledge to share with a global audience.

We cover so much ground in this chat including how to find your niche in business, goal-setting, systems and lead gen.

You are seriously going to love what Brenton has to share, so I’d encourage you to give his mentoring program a crack for a month over at WizeMentoring.com/Timbo. It’s $250 / month, but he’s given all SBBM listeners a 30-day free trial which you’ll not find anywhere else.

I started off by asking Brenton to share the feelings he has for people who start and run their own business …

Timbo’s Top 3 Attention Grabbers

I love his philosophy that any venture you start needs to wrap around your life, and not vica versa.
I like the idea that if you are going to find a coach then that person should have built a business that you are aspiring to build.
I love Brenton’s thinking around identifying a niche. What’d he say? Something like “Start by being for anyone with a pulse, then niche down as it becomes clearer who you best serve.”