3-Steps To A Super-Sized Customer Testimonial

 

I call today’s idea the super-sized customer testimonial.

AKA how to get great customer testimonials. You can talk until you’re blue in the face about how great your business is, but at the end of the day, the people you’re trying to sell to are more likely to be influenced by what others say about you, your company, and your products. That’s why smart business owners go out of their way to gather customer testimonials, encouraging happy customers to write reviews about their beautiful business.

Testimonials can be powerful conversion tools, the problem is that many have figured this out, and as a result, everyone now includes testimonial text blurbs in strategic places around their website. That’s why I recommend you take the time to create beefier customer testimonials in the form of videos, audios, case studies, and blog posts. These are more story-like than just short, sharp sentences.

Here’s my 3-steps to creating super-sized customer testimonials:

1. Create a list of 5 happy customers you could reach out to for a testimonial. In doing so, decide whether you want to create a video or audio testimonial, a case study, or a blog post. Maybe ask the customer for their preference. 
2. Come up with an outline for your testimonial interview. If you decided on the blog post or case study, write up a few questions and send them to your customer to answer. If you decided on the video or audio, coordinate with your customer and find a time that you can record them. 
3. Put your customer testimonial together and place it prominently on your website.

Pro-Tip: Include a link to a testimonial with your proposals.

So, if you’re looking for some tips on how to get great customer testimonials, you’ve come to the right place.

And here’s a blog post with tips on how to make the most of your customer testimonials.

If you’d like help implementing any of the simple marketing ideas I share, go ahead and join The Small Business Big Marketing Club – where I’ll personally support you on your marketing journey.

So … what have you got to lose?!