Today’s guests, Ilde & Mark, inventors of Starlettos (they’re what Lukeee wears to stop his high-heals from sinking in to the grass) are a great example of a small business doing some very big marketing. So much so that they found their way in to the nominees’ gift bag for this year’s Emmy Awards. How good is that! So if you want to learn how to punch above your weight when it comes to marketing a small business, this episode of the Small Business Big Marketing show is for you.
Small Business Big Marketing – Links & Resources Mentioned In This Episode
Flying Solo – Australia’s largest community of soloprenuers.
Online Press Release Package – The same one Mark & Ilde used.
Buy Starlettos – Use the code SBBM, get 20% off and avoid that sinking grass feeling forever.
Leave a review on Small Business Big Marketing in iTunes.
Kokomo Coconut Water – They seeded us, and we slurped it up (well, Lukeee did).
The website Timbo has put together to sell his in-law’s beach house – A waterfront property on Raymond Island – Gippsland Real Estate
Grab My 10 Marketing
3 thoughts on “#60 How To Get Into The Emmy Awards Nominee Bag.”
Just a heads up re Youtube videos that were discussed in the podcast – show some caution. Whilst it may not be applicable to this business other may have issues promoting products in this manner. i.e. would you be expecting prospective clients to look at the videos at work in their lunch hour or do you sell products for clients such as Government depts. and corporations?
We learnt early on that youtube is blocked by most Government depts. and big businesses and using the analogy of a picture paints a thousand words but a video seals the deal (I made that up) not being able to show your product in use can be a major hurdle to overcome.
In our case we ended up recoding our videos and hosting them locally and in most cases now they stream through firewalls.
Just a heads up re Youtube videos that were discussed in the podcast – show some caution. Whilst it may not be applicable to this business other may have issues promoting products in this manner. i.e. would you be expecting prospective clients to look at the videos at work in their lunch hour or do you sell products for clients such as Government depts. and corporations?
We learnt early on that youtube is blocked by most Government depts. and big businesses and using the analogy of a picture paints a thousand words but a video seals the deal (I made that up) not being able to show your product in use can be a major hurdle to overcome.
In our case we ended up recoding our videos and hosting them locally and in most cases now they stream through firewalls.
Very good tip Bruce. A good argument for using multiple formats to communicate to your customers.