How to get your business on page 1 of Google | #521

How to get your business on page 1 of Google | #521

How to get your business on page 1 of Google? That’s a good question. But here’s a better one … Where’s the best place to hide a dead body? Page 2 of Google, of course! It’s a please get me on page 1 of Google episode 521 of The (11 year-old, award-winning) Small Business Big Marketing podcast.

 

Big Episode Today

Australia’s leading and most-awarded SEO expert Harry Sanders rejoins us to answer your most pressing SEO questions; the answers to which all lead to getting that beautifuls business of yours on to page 1 of Google.

And that will pretty much do it. Any more and your brain may well explode! Mine definitely will! As per usual team, there’s marketing GOLD dripping from the ceiling over here at Small Business Big Marketing’s HQ … so let’s get stuck, right in!

 

A Little More About Studio Hawk’s Harry Sanders

Righto, let’s pick up where we left off last episode when we met 23 year old Harry Sanders, Australia’s leading and most awarded SEO expert. If you haven’t listened to episode 520 then I encourage you to do so. To say his business journey is inspiring is quite the understatement!

This week Harry joins us to answer over 30 of your most pressing SEO questions that you guys sent me when I did a call out a few weeks ago.

Now if you’ve been on the moon for a few years and are questioning why being on page 1 of Google is important, here’s some stats thanks to a recent Forbes survey that will leave you without a doubt:

  1. 93% of online experiences begin with a Google search
  2. 95% of users never scroll past the first page of search results
  3. And organic search results are 8.5X more likely to be clicked on than paid search results.

Convinced? I thought so! 

So strap in as Harry tackles everything from verbal search to duplicate content to keyword identification to backlink strategies to website speed to the tools you need to nail your SEO.

The first question is from Rowan of Pest Go and is all about verbal search. 

He asks … with the advent of Siri, Google Assistant, Alexa etc, what measures do we need to take to ensure that we are found via verbal search?

 

Resources mentioned in episode 521

 

Call Harry on 03 9068 0055. Tell him Timbo sent you and you’ll receive his exclusive white paper titled Dirty SEO!

Join the Hawk Academy for just $40  … use the discount code Timbo20 for 20% off. It’ll be the best $32 tax deductible dollars you’ve ever spent!

SEM Rush – solutions for SEO, PPC, content, social media and competitive research.

Keywords Everywhere – a browser add-on for Chrome & Firefox that shows search volume, CPC & competition on multiple websites

Diversio – AI-powered business solutions to quickly capture and analyze data

Using Google Analytics to plan your advertising placement 

Trends that will dominate data analytics

 

Harry Sanders SEO specilaist

 

Here’s all the questions asked by listeners about how to get your business on page 1 of Google

Rowan (Pest Go) – Verbal search

With the advent of Siri, Google Assistant, Alexa etc, what measures do we need to take to ensure that we are found via verbal search?

 

Kan (Social Wave) – Backlinks

What are the best SEO backlink strategies?

 

Maree Harris (People Empowered) – Learning materials

Tim, last time I listened to an episode of yours in which you tackled SEO, it was way above me. Can you refer me to basic starting stuff?

 

Luke Moulton (Lead Sync) – Duplicate content

I have a support section on a subdomain, which has some similar articles to our blog. Should I be worried about duplicate content?

 

Scott Pendlebury (Renovator Store) – Duplicate content

Does replicating a product description on marketplaces (ie. duplication of the content) dilute the SEO value of the original content on our website?

 

Cooper Silk (RadioHub) – Indexing audio / video

Can Google index the words in audio (eg. podcasts) and video? Or do I need to transcribe that kind of content?

 

Jeanette Smith (Jen Jay Art) – Website security

How important is it to have a secured website with https:// protocol?

 

Michael Koslowski (Studio Bucket) – Managing SEO

For bootstrapped startups (especially B2B & SaaS businesses), what are the 3 things you can do to help your SEO within a week, and what’s a minimum frequency and time frame you have to do it to see some benefits?

 

Nicki Thomson (Masseur) – Keyword identification

How do I know what keywords to chase?

 

Camila Airs (Find My Perfect Venue) – Hidden page

How important is it to have “hidden SEO pages” particularly for a directory? Eg. Hunter Valley weddings, Bendigo weddings. Someone said this is vital for ranking.

 

Jonathon Simonetis (Tas Laser Skirmish) – Linked domains

If you own multiple domains that are relevant to each other and provide links between websites, does Google penalise you if the domains are owned by the same owner / registrar?

 

Arn Betteridge (Signature Clothing) – Managing one’s own SEO

  1. If a biz owner was interested enough or just wants to do his own thing instead of employing an SEO expert, what tools would you recommend to use to get the best bang for buck?
  2. Assuming said person had done a reasonable SEO job, ticking green lights on Yoast, etc, but still not ranking for keywords, where do you go looking?

 

  1. What info/data do you get from Google Analytics that would help you improve SEO and get more clicks organically? 

 

  1. Apart from your esteemed guest, how the hell do you find a real SEO expert, in a sea of Guru’s/SEO whisperers/Shonks & Spivs?

 

Aidan Hackwood (Hackwood Electrical) – Local searches

Being an electrician I’d like to rank 1st when someone asks “electricians near me” how do I rank higher for local searches?

 

Cat (True Health Osteopathy) – Blogging

Is writing blog posts or something of a similar capacity the best way to keep your SEO consistently popular?

 

Jason Ursino (Learning Space) – Negative SEO

I have heard that competitors can use negative SEO on your site. What exactly is it? How do I know it is happening? Can it be avoided? Can it be undone?

 

Chris DeLucien (Woot Recruit) – Directory listings

Does or will Google rank digital marketplaces (like HomeAdvisor and Angie’s List) lower than specialized small business websites? How do we prevent those marketplace websites from leeching SEO rankings from our own if we choose to sign up with them?

 

Trish Radge (The Chartist) – Yoast

What is the role of WordPress plugins like Yoast SEO? Do they provide the content structure that Google is looking for?

 

Justin Veivers (The Branding Office) – Schema

Why is there so much conjecture over what works and what does not work? For instance my developer says schema doesn’t work but my own SEO research says it does?

 

Sue Nash – SEO staffing

Who should take responsibility for SEO within a business of 5 staff?

 

David Kidston (Hack Architecture) – A quick win

What is the #1 most effective thing you must get right for SEO to work?

 

Ashleigh Bingham (Avila the Label) – Website speed

How important is website speed when it comes to SEO?
And for that matter, the quality of your hosting provider?

 

David O’Malley (Arnold Street Dental) – Domain registrars

Can a site hosted on GoDaddy get to the top of page one?

(Follow-up -> Should an Aussie business have a .com.au. domain? A NZ business have a .co.nz?)

 

Matthew Duignan (Mesh Design Projects) – SEO companies

  1. I get a call or email from a SEO company every day! They all promise me they can get me on the first page of Google. How can they do that if there are 20 x companies in the same industry fighting for that coveted page 1?
  2. SEO takes time, so I can spend 6 x months working on my keywords to find the leads are quite general and not specific to my niche market. Why would I do SEO over Google Ad words that are instant?

James Rankin (Elephant Advisory) – Podcast names

Does your podcast name help SEO?

 

Robert M. Wheeler Jnr (Rapid Recovery) – Keywords

Is there a way to know what keywords are being searched that are leading traffic to my competitors, so I can strengthen my standing in those keywords?

 

Thanks for tuning in. May your marketing be the best marketing.

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