I call today’s low cost marketing idea the sticky beak social media hack.
And it’s a great way to increase your social media engagement.
Now there’s a whole lot of business owners out there who are constantly scratching their heads, asking themselves what the f*** can I post to social media that’s half interesting … that will get people taking notice, commenting, hitting the Like button?
Is that you? If it is, then I can assure you that you’re not the Lone Ranger!
Well, you know what works? Giving people a little peak behind-the-scenes of your business. I mean, who doesn’t love a sneaky little look back-stage (so to speak)! It’s like looking into another world; and there’s a little bit of voyeur in us all, right?!
It’s why the Special Features sections on DVDs contain out-takes and vision of what goes on behind the camera.
So, here’s my 3-steps to helping you get more engagement on social media:
- As of now, be on the lookout for behind-the-scenes opportunities in your business. It might be a staff member’s birthday celebration, or when someone brings their dog to work, or when your team orders pizza as they burn the midnight oil on an important project.
- When these moments arise, take a photo or a video and post it (along with a short comment) to your preferred social media channel. Maybe you could even do a Facebook Live or SnapChat!
- Look out for people commenting on these posts, and be sure to reply.
Remember, social media is simply people having conversations online.
Pro-Tip: Don’t judge these posts. You might be thinking, “Who on earth would be interested in seeing this?!” Well, let others be the judge of that … whilst a pic of your receptionist’s Pug may not be earth shattering, it does show a human side to your business.
That’s my 3-steps to implementing my Sticky-Beak Social Media Hack.
And here’s some examples:
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1 thought on “How to increase your business’s social media engagement”
The sticky beak hack works because it removes the hardest part of posting, which is deciding what counts as interesting. One way to make it stick is to give a single person the job of noticing these moments each week; otherwise everyone assumes someone else grabbed the photo. A quick check before posting helps too: staff and customers in the background should be happy to appear, and anything on screens or whiteboards behind them should be safe to share. Do you find the pug-and-pizza style posts still outperform polished promotional content for the businesses you work with?