Marketing can be tough at the best of times. So imagine marketing a product that thinks they need. And in fact, that they don’t even know they have a need for. That’s is the challenge faced by today’s guest – Bart Atherinos from Innie – a clever little device to stop all those hipsters from tripping over their shoe laces. #FirstWorldProblem ;0)
Bart contacted me early last year telling me about a crowdfunding campaign he’d started on Kickstarter, and asking to be interviewed on the show. Good on him. Following him up a few month’s later I asked how the campaign went. Here’s his response.
Founder, Coffee Addict,
Pretty successful little effort, so far, huh?!
Plus in this episode I tackle a listener question about what books I’m reading.
Let’s get stuck right into episode 220 of Australia’s #1 marketing show. Go!
Resources and Links Mentioned in this Episode
- Netregistry: Get your online marketing sorted!
- Innie’s official website
- Innie’s Kickstarter campaign
- Crank My Marketing – Join the Small Business Big Marketing Forum
Over to you!
Let me know YOUR #1 takeaway from this episode by leaving a comment below.
My guest and myself personally read and respond to every comment.ives a ccrap,