How to market a professional services business with Heather Smith.

How to market a professional services business with Heather Smith.

Ever wondered how to market a professional services business? I mean like really market one – in a clever, effective way that doesn’t cost a fortune? In a way that avoids spending large sums on advertising or direct marketing? Excellent … then you’re going to love this interview with small business author Heather Smith – who has recently launched the wonderful book titled Learn Small Business Start-Up in 7-Days.

Covering all the start-up essentials from finances, through to cloud technology through to legal matters – there’s an entire chapter dedicated to marketing. Gotta love that! So, in this fireside chat, Heather and I share our views on branding, message creation, social media (in fact, Heather’s book deal came directly as a result of her business-building tweets), referral marketing and that all important content marketing.

In Heather’s own words … “I’m a Management Accountant and a Chartered Certified Accountant. I’m professionally qualified and have studied to international accounting standard which is quite rare in Australia. I never touch TAX. Because Australia has the most onerous tax system in the western world, we have a tendency to only focus on tax and what I do remains in the shadows. Essentially I am your financial friend I help you structure your accounts so that you generate useful information from them, and help you understand what they mean. So I help you develop goals, KPI’s benchmarks, which are highlighted on a financial dashboard of what you need to look at to keep you on track to meet your financial/business goals. Obviously financial goals are not the only aspect of the business that needs monitoring, but they do tie into a lot of other areas. Now saying that in my capacity as an advisor, and operating in the business world I have a good understanding of how I think a bookkeeping / accounting practices should market themselves.  I imagine my ideas would also translate to general professional services.”

PLUS in this episode of the Small Business Big Marketing show I help a listener add public speaking to his skincare business’s marketing strategy PLUS I share what’s happening inside the Small Business Big Marketing Forum.

 

Links & Resources Mentioned In This Episode.

Netregistry – Check out these three exclusive packages for SBBM Listeners. Each one designed by myself and Netregistry to help get your online marketing sorted.

The Small Business Big Marketing Forum – Chat with me daily about your marketing conundrums.

You can find out more about Heather Smith here.

The marketing keynote I gave was similar to this one, although it went for an extra hour!

Here’s my new website promoting Tim Reid as a marketing speaker.

 

Join the marketing discussion beyond my podcast …

For in-depth marketing discussion, join the Small Business Big Marketing LinkedIn Group.

See the lighter side of marketing on the Small Business Big Marketing Facebook Page.

Receive small business marketing tips on the Small Business Big Marketing Twitter feed.

Leave a review for Small Business Big Marketing in iTunes. It’s a rankings thing ;0)

 

I’ve personally created these marketing training products in response to listener feedback …

Site Boost – Discover the characteristics of a successful website.

Spotlight – I create an exclusive podcast episode solving the marketing challenges of your business.

 

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