How to optimise your customers’ ah-ha! moment

Today’s idea is to optimise your customers’ Ah-ha! moment.

You can’t expect people to buy your product or sign up for your service until they’ve had their Ah-ha! Moment … that moment when the penny finally drops for them around your value proposition.

And the timing of that Ah-ha! moment happens is different for every business.

If you want to grow your business and convert more prospects, you have to find out what your Ah-ha! Moment is, and when it happens for the majority of the people who buy from you. Once you figure that out, your job is to do whatever it takes in order to get people to experience it.

ah-ha moment

Here’s my 3-steps to optimising your customers’ Ah-ha! moment:

  1. You can make assumptions about it, but the best way to really figure out when the penny drops for the majority of your customers is to simply ask them. So, make a plan to start asking for feedback from your them about when what you offered really clicked.
  2. To gather feedback, use a few different methods – you could call them, email them or if you want to spend a few dollars, you could use a tool like Qualaroo or Intercom.
  3. Once you feel that you’ve gathered enough feedback and you think you have a pretty good idea of what the Ah-ha! Moment is for the majority of your users, the next step is to optimise your onboarding process in order to get more people to experience their Aha! Moment and recognise the value of what you are providing.


Pro-Tip: To help get your eye in, think about businesses you love dealing with. Brands you love buying. Then ask yourself … when did the Ah-Ha! moment happen for you.

If you’d like help implementing any of the simple marketing ideas I share, go ahead and join The Small Business Big Marketing Club – where I’ll personally support you on your marketing journey.

So … what have you got to lose?!



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